--- title: "Domestic and International Tourism Marketing Campaigns and Services for the Business and Tourism Programme" ocid: "ocds-b5fd17-31fa2f55-4e96-40d3-af97-a01e649eb6de" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-31fa2f55-4e96-40d3-af97-a01e649eb6de" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-31fa2f55-4e96-40d3-af97-a01e649eb6de.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-31fa2f55-4e96-40d3-af97-a01e649eb6de.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING" published: "2021-06-21" --- # Domestic and International Tourism Marketing Campaigns and Services for the Business and Tourism Programme Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING Current stage: Tender OCID: ocds-b5fd17-31fa2f55-4e96-40d3-af97-a01e649eb6de [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-31fa2f55-4e96-40d3-af97-a01e649eb6de) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-31fa2f55-4e96-40d3-af97-a01e649eb6de.json) ## Summary The West Midlands Growth Company Ltd is seeking tender submissions for a project titled "Domestic and International Tourism Marketing Campaigns and Services for the Business and Tourism Programme." This initiative aims to develop marketing campaigns targeting domestic and international leisure visitors surrounding the Birmingham 2022 Commonwealth Games. The procurement is currently in the open tender stage, with submissions due by 28th June 2021. The project budget is approximately £612,231, focusing on marketing services to enhance tourism in the West Midlands, particularly during the cultural programme associated with the Commonwealth Games. This tender presents a significant opportunity for businesses in the marketing and tourism sectors to grow by showcasing their expertise in project management and tailored marketing strategies. Companies specialising in online and offline marketing, digital content creation, and tourism promotion, particularly those familiar with markets in Australia, India, Canada, and the East Coast USA, would be well-suited to participate. The winning firm will not only contribute to increasing visitor engagement during a high-profile international event but also position themselves as a long-term partner in ongoing promotional efforts for the region. ## Notice Marketing campaigns on this project will aim to attract domestic overnight / city break / short break leisure visitors pre, during and post the Games using a mixed media approach (online and offline) to target the relevant audiences at different stages in their awareness, consideration and booking journeys. While this programme is closely aligned to the Commonwealth Games, this project focuses specifically on tourism promotion. Note these campaigns are intended to complement and enhance the Games-focused marketing campaigns. Furthermore, at the heart of the Games will be a cultural programme, a world-class arts festival running March to September 2022, surrounding the sports programme. The power of art and culture to bring people together, celebrate our identities and find common ground will be central to the Games. For this a six-month programme of new work, installations, exhibitions, performances and major events will showcase the artists, creatives and cultural organisations of Birmingham, the West Midlands and the Commonwealth, on a global stage. The cultural programme will be developed and delivered by the Organising Committee of the Birmingham 2022 Commonwealth Games. The winning Tenderer for the Cultural Festival: International Campaign will develop and deliver international marketing campaign activities and assets for the Cultural Festival that will change perceptions of the West Midland's region as a cultural tourism destination and drive visits to the Festival and beyond; they will deliver the digital marketing campaign, content and assets for priority consumer markets in Australia, India, Canada and East Coast USA; they will produce content and assets to support FAM trips and PR events for international media, influencers and travel trade partners; they will repurpose the creative content and assets as a legacy media-bank for the ongoing marketing of the West Midlands as a cultural tourism destination. In delivering the above, they will work with WMCG marketing team and its PR and Media Buying suppliers, setting, tracking and monitoring agreed KPIs. To ensure the success of the Business and Tourism Programme, a number of marketing assets are required to support activities across the leisure tourism and MICE (business tourism) work packages, covering the delivery of sales tools, collateral and campaign material for travel trade (B2B) activities such as creation of an Event Planners Guide covering Birmingham and the West Midlands is required and supporting lead generation activities. Lastly, To ensure the success of the Business and Tourism Programme, a suite of new imagery and videos assets are required to support activities across the leisure tourism and MICE workstreams. The programme will require a bank of new imagery for our travel trade workstream. The new imagery should display diversity and inclusivity and be relatable to our key target travel trade markets: Australia, India and Canada. Further details will be worked through ... Additional information: This procurement exercise is being conducted using In-Tend (e-tendering platform . All tenderers wishing to participate in this tender process are required to register on this link https://in-tendhost.co.uk/wmgrowth/aspx/Registration and use the Register / Sign In button which is located on the left hand side of the page and complete the registration forms. Following registration, an e-mail will be sent to you advising of your user ID along with a reminder of your e-mail address and password. Details of the project are located under the current tenders link which is also where you can express an interest and receive the documentation. Once you have done this you must log back into the website using the details provided following registration and locate the contract document under Tenders, My Tenders on the menu. The Tender should be received no later than Friday 4th June 2021 Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/421cc697-4fb7-4343-9b84-d1912b1444b5 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Jun 2021 | | Submission deadline | 28 Jun 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 12 Jul 2021 - 28 Feb 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £612,231 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B1 2ND | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | Not specified | ## CPV Codes ### Divisions - 63 - Supporting and auxiliary transport services; travel agencies services - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 63515000 - Travel services - 63516000 - Travel management services - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342100 - Direct marketing services - 79413000 - Marketing management consultancy services - 79997000 - Business travel services ## Release History - 21 Jun 2021 at 13:49 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/421cc697-4fb7-4343-9b84-d1912b1444b5 - 21 Jun 2021 at 13:49 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/421cc697-4fb7-4343-9b84-d1912b1444b5 - 18 Jun 2021 at 17:15 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/421cc697-4fb7-4343-9b84-d1912b1444b5 - 16 Jun 2021 at 08:09 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/421cc697-4fb7-4343-9b84-d1912b1444b5 - 11 Jun 2021 at 09:48 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/421cc697-4fb7-4343-9b84-d1912b1444b5 - 11 Jun 2021 at 09:48 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/421cc697-4fb7-4343-9b84-d1912b1444b5 - 4 May 2021 at 17:48 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/421cc697-4fb7-4343-9b84-d1912b1444b5 - 4 May 2021 at 17:48 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/421cc697-4fb7-4343-9b84-d1912b1444b5 - 4 May 2021 at 17:42 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/421cc697-4fb7-4343-9b84-d1912b1444b5 - 4 May 2021 at 17:38 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/421cc697-4fb7-4343-9b84-d1912b1444b5 - 4 May 2021 at 17:35 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/421cc697-4fb7-4343-9b84-d1912b1444b5 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/421cc697-4fb7-4343-9b84-d1912b1444b5 21st June 2021 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/wmgrowth/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/wmgrowth/aspx/Registration ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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