---
title: "ITT: Good Recruitment for Older Workers: Understanding and improving recruitment language, imagery and messaging"
ocid: "ocds-b5fd17-32433295-b3f1-4814-b65d-d473e7ce4de8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-32433295-b3f1-4814-b65d-d473e7ce4de8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-32433295-b3f1-4814-b65d-d473e7ce4de8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-32433295-b3f1-4814-b65d-d473e7ce4de8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CENTRE FOR AGEING BETTER LIMITED"
published: "2020-05-06"
---

# ITT: Good Recruitment for Older Workers: Understanding and improving recruitment language, imagery and messaging

Buyer: CENTRE FOR AGEING BETTER LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-32433295-b3f1-4814-b65d-d473e7ce4de8

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## Summary

The Centre for Ageing Better Limited is seeking to commission a research team through its Invitation to Tender (ITT) titled "Good Recruitment for Older Workers: Understanding and improving recruitment language, imagery and messaging." This open procurement process, categorised under research and development services, is currently in the award stage, with a total contract value of £59,385. The tender period concluded on 25 February 2020, and the contract is scheduled to commence on 9 March 2020, lasting until 9 September 2020. The procurement aims to address age bias in recruitment messaging across various locations, including the UK and beyond.

This tender presents valuable opportunities for businesses specialising in research, consultancy services, and those with expertise in diversity and inclusion within recruitment practices. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are particularly encouraged to participate, as their innovative approaches could contribute significantly to reducing age-related recruitment biases and improving the overall hiring process for older workers.

## Notice

We know from our previous work that perceived age-bias is quite common in the recruitment process, with our own polling showing that nearly a third of people aged over 50 feel they have been turned down for a job because of their age . Age-related stereotypes - sometimes negative, sometimes positive - abound and can affect people's attitudes and behaviour, but we do not have enough evidence directly linking stereotypes to hiring decisions, or very much evidence on promising approaches to overcoming age-bias and discrimination in the recruitment process. For this Invitation to Tender we are interested in commissioning a research team to help build our understanding of the kinds of language and imagery commonly used in recruitment messaging (including job advertisements, job descriptions etc.) that might display or reinforce bias against older applicants. This ITT follows on from our previous evidence work and is one of three projects we are commissioning in 2020 on the topic of reducing recruitment bias against older workers. The three projects are: -Understanding and improving recruitment language, imagery and messaging (this ITT) -Understanding the recruitment landscape and system in the context of older applicants -Understanding the recruitment experience for older workers We are happy for bidders to bid for multiple Invitations to Tender, but we will evaluate each bid based on its own individual merit. Taken together, the three projects commissioned through these ITTs will feed into a broader two-year programme of work developing, testing and communicating new and improved recruitment approaches directly with employers and recruitment organisations. We plan to tender for this broader phase of work in the latter half of 2020. As such, the outputs from this piece of work should be geared towards directly supporting the developing, testing and communicating phase. Additional information: Closing date 5pm on 25 February

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2edbca07-64fc-4d44-af63-987a1e12b4c3 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 May 2020 |
| Submission deadline | 25 Feb 2020 |
| Future notice date | Not specified |
| Award date | 13 Apr 2020 |
| Contract period | 13 Apr 2020 - 31 Dec 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £60,000 |
| Lots value | Not specified |
| Awards value | £59,385 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CENTRE FOR AGEING BETTER LIMITED |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 4HD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BEHAVIOURAL INSIGHTS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 6 May 2020 at 15:38 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2edbca07-64fc-4d44-af63-987a1e12b4c3
- 7 Jan 2020 at 16:18 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/eb7a7f11-01c4-4775-a9fb-319304881006
- 7 Jan 2020 at 16:13 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/eb7a7f11-01c4-4775-a9fb-319304881006
- 7 Jan 2020 at 16:11 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/eb7a7f11-01c4-4775-a9fb-319304881006

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2edbca07-64fc-4d44-af63-987a1e12b4c3
  6th May 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/eb7a7f11-01c4-4775-a9fb-319304881006
  7th January 2020 - Opportunity notice on Contracts Finder
- https://www.ageing-better.org.uk/itt-good-recruitment-older-workers-understanding-and-improving-recruitment-language
  ITT and Submission Form

## Notice URLs

- https://www.ageing-better.org.uk/

## Provenance

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