---
title: "Understanding internal audiences"
ocid: "ocds-b5fd17-32645f0c-cc33-4c8b-8e95-cf44f4944399"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-32645f0c-cc33-4c8b-8e95-cf44f4944399"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-32645f0c-cc33-4c8b-8e95-cf44f4944399.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-32645f0c-cc33-4c8b-8e95-cf44f4944399.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH COUNCIL(THE)"
published: "2023-04-06"
---

# Understanding internal audiences

Buyer: BRITISH COUNCIL(THE)  
Current stage: Award  
OCID: ocds-b5fd17-32645f0c-cc33-4c8b-8e95-cf44f4944399

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-32645f0c-cc33-4c8b-8e95-cf44f4944399)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-32645f0c-cc33-4c8b-8e95-cf44f4944399.json)

## Summary

The British Council is looking for an external agency with expertise in employee communication for the project titled "Understanding internal audiences". The procurement falls under the industry category of advertising and marketing services. The tender, with a value of £40,000, had a tender period ending on January 27, 2023, and a contract period from February 9 to April 10, 2023. The procurement stage is at the award phase, and the buying organisation is the British Council located in London, England.

This tender opportunity by the British Council opens doors for businesses specializing in advertising and marketing services. Small and medium-sized enterprises (SMEs) would find this opportunity particularly suitable. Interested businesses can engage with the British Council for future procurement updates and potential future business collaborations. Additionally, companies with expertise in strategic communications and audience analysis are well-suited to compete for this tender and contribute to the global internal communications project.

## Notice

The British Council is seeking an external agency with significant employee communication expertise to help us gather and analyse audience insight so we more clearly understand our global audiences. Seeking support with presentation of audience insight, segmentation and personas in a useable format for the global internal communications team, who support many stakeholders with strategic communications advice. One off project. Additional information: Bidders will be required to register on British Council's e-Tendering portal In-Tend hosted at https://in-tendhost.co.uk/britishcouncil in order to take part in the tender process. Once registered, bidders must log-in to the website where they can view the project and access the bidders pack and submit their return. Bidders will also be required to demonstrate their capability and 'means of proof' will be required. These conditions are outlined in the RFP.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/77b82095-8d2c-44cc-9c98-01b056038601 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Apr 2023 |
| Submission deadline | 27 Jan 2023 |
| Future notice date | Not specified |
| Award date | 7 Feb 2023 |
| Contract period | 30 Mar 2023 - 31 May 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £40,000 |
| Lots value | Not specified |
| Awards value | £39,900 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL(THE) |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GALLAGHER COMMUNICATION |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 6 Apr 2023 at 10:27 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/77b82095-8d2c-44cc-9c98-01b056038601
- 11 Jan 2023 at 15:50 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/db002f0f-c71a-4945-9438-96e2f223d477

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/77b82095-8d2c-44cc-9c98-01b056038601
  6th April 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/db002f0f-c71a-4945-9438-96e2f223d477
  11th January 2023 - Opportunity notice on Contracts Finder

## Notice URLs

- https://in-tendhost.co.uk/britishcouncil

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-32645f0c-cc33-4c8b-8e95-cf44f4944399. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-32645f0c-cc33-4c8b-8e95-cf44f4944399.json.