--- title: "DIATOMIC Mini Digital Marketing Campaign - AWARD" ocid: "ocds-b5fd17-32975453-36f8-44fd-8633-3203d7fbbea9" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-32975453-36f8-44fd-8633-3203d7fbbea9" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-32975453-36f8-44fd-8633-3203d7fbbea9.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-32975453-36f8-44fd-8633-3203d7fbbea9.json" source: "Contracts Finder" current_stage: "Award" buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING" published: "2024-12-12" --- # DIATOMIC Mini Digital Marketing Campaign - AWARD Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING Current stage: Award OCID: ocds-b5fd17-32975453-36f8-44fd-8633-3203d7fbbea9 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-32975453-36f8-44fd-8633-3203d7fbbea9) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-32975453-36f8-44fd-8633-3203d7fbbea9.json) ## Summary The West Midlands Growth Company (WMGC) has awarded a contract for a mini digital marketing campaign titled "DIATOMIC Mini Digital Marketing Campaign" in the Advertising Campaign Services industry category. The awarded supplier is Squibble Ltd. The contract, valued at £48,285, commenced on 10 December 2024 and will conclude on 31 March 2025. This initiative aims to deliver marketing-qualified leads and enhance the profile of the West Midlands region, targeting high-growth businesses, corporate innovators, early-stage businesses, and intermediaries in select parts of the US, Northern Europe, and India. The procurement was conducted through an open procedure, and the contract award was officially published on 12 December 2024. This tender presents significant opportunities for businesses specialising in digital marketing with integrated capabilities. Companies with expertise in content marketing, lead generation, and campaign strategy development will find this project beneficial, especially those looking to engage with global markets and high-growth sectors. The successful agency will collaborate closely with WMGC's project managers, maintaining weekly meetings to ensure seamless execution and measurable outcomes. This tender is a prime opportunity for businesses aiming to expand their portfolio through high-impact marketing campaigns that promote regional economic growth. ## Notice Purpose of the Agreement The West Midlands Growth Company (WMGC) wish to establish an agreement with a sole supplierto provide specialist marketing and communications support for all the requirements included in the scope of this tender process. Description of Requirements: We require an agency with full in-house integrated capabilities to develop and deliver a mini digital marketing campaign to help deliver marketing-qualified leads in the form of expressions of interest, that could potentially lead to landing that company in the region. This includes the ideation, planning and delivery of a content marketing lead-gen campaign, which would include the production of cut-through content and/or assets, designed to engage and hook our cleantech audience. The audience is High Growth Businesses, Corporate Innovation, Early-stage business, and Intermediaries in select parts of the US, Northern Europe, and India. We will provide further audience targeting information to the successful supplier. The campaign will lead to the delivery of 6 landings for the DIATOMIC CleanTech Hub. We're doing this as part of our Global Growth Programme (GGP); our fully funded support for international companies to enter and scale in the UK market, aimed at foreign high-growth start-ups and scale ups. We already have dedicated content on the DIATOMIC International CleanTech Hub on the InvestWM website, which has been promoted to international markets alongside the other three sector propositions. About Global Growth Programme: https://www.investwestmidlands.com/invest/support/global-growth-programme/ About specific Cleantech GGP offering: https://www.investwestmidlands.com/invest/support/global-growth-programme/industry-specificsupport/diatomic-cleantech-hub/ GGP Cleantech offering brochure: https://www.investwestmidlands.com/wp-content/uploads/2024/07/Global-Growth-Programme-CleanTech-Hub.pdf The main objectives for the campaign are: o Generate MQLs via expressions of interest in the programme from our target audience o Enhance the profile & reputation of the region through the promotion of the offering the Global Growth Programme 2.0 Cleantech offering Measurable Outputs: o To scope out the strategy and tactical plan for the campaign including content and media buying o Prepare the integrated campaign plan for the period across a range of targeted and focused channels o Deliver the plan and provide reporting on results Measurable Outcomes: o Users to a campaign landing page o MQLs Project Management: The project will be managed by Peter Nicholls, Senior Digital Manager and Alex Read, Sector Marketing Manager on behalf of WMGC. The contractor will be required to meet as agreed at the inception meeting or by teleconference. Meetings/calls shall be held on a weekly basis between the supplier and key personnel from West Midlands Growth Company. These meet... ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/be89ef41-dbc2-4407-855f-243b257d7fde | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 12 Dec 2024 | | Submission deadline | 15 Nov 2024 | | Future notice date | Not specified | | Award date | 9 Dec 2024 | | Contract period | 10 Dec 2024 - 31 Mar 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | £48,285 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B4 6AT | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | SQUIBBLE | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341400 - Advertising campaign services ## Release History - 12 Dec 2024 at 12:11 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/be89ef41-dbc2-4407-855f-243b257d7fde ## Documents - https://www.contractsfinder.service.gov.uk/Notice/be89ef41-dbc2-4407-855f-243b257d7fde 12th December 2024 - Awarded contract notice on Contracts Finder ## Notice URLs - https://www.investwestmidlands.com/invest/support/global-growth-programme/ - https://www.investwestmidlands.com/invest/support/global-growth-programme/industry-specificsupport/diatomic-cleantech-hub/ - https://www.investwestmidlands.com/wp-content/uploads/2024/07/Global-Growth-Programme-CleanTech-Hub.pdf ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-32975453-36f8-44fd-8633-3203d7fbbea9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-32975453-36f8-44fd-8633-3203d7fbbea9.json.