--- title: "Recycle Right campaign summer 2026" ocid: "ocds-b5fd17-32ac67bf-8c05-48ce-b97d-618839208534" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-32ac67bf-8c05-48ce-b97d-618839208534" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-32ac67bf-8c05-48ce-b97d-618839208534.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-32ac67bf-8c05-48ce-b97d-618839208534.json" source: "Contracts Finder" current_stage: "Award" buyer: "Merseyside Waste Disposal Authority" published: "2026-08-19" --- # Recycle Right campaign summer 2026 Buyer: Merseyside Waste Disposal Authority Current stage: Award OCID: ocds-b5fd17-32ac67bf-8c05-48ce-b97d-618839208534 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-32ac67bf-8c05-48ce-b97d-618839208534) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-32ac67bf-8c05-48ce-b97d-618839208534.json) ## Summary Merseyside Waste Disposal Authority procured creative and advertising campaign services for its Recycle Right summer 2026 campaign. The appointed agency was required to deliver a strategic behavioural change campaign under the Recycle Right brand, supporting implementation of the UK Government’s Simpler Recycling legislation. The campaign focused on new materials becoming eligible for kerbside collection across the Liverpool City Region. This is a public-facing communications and marketing requirement, covering advertising campaign services (CPV 79341400) and related advertising and marketing activity. Delivery was across the North West of England. The buying organisation is Merseyside Waste Disposal Authority, based in Liverpool. The procurement is complete and was awarded through an open procedure. Bids closed at 12 noon on 30 June 2026. The estimated total value was £59,720, with a minimum estimated value of £48,390. The contract was awarded on 16 July 2026 to Social Change for £48,390. The awarded contract runs from 16 July 2026 to 2 November 2026. The opportunity was suitable for small and medium-sized enterprises. There was one award, covering the Recycle Right behavioural change campaign and its associated advertising and marketing services. The award is active, indicating that Social Change was selected to deliver the requirement for Merseyside Waste Disposal Authority. This award demonstrates demand for creative agencies able to turn environmental policy and changes to household recycling arrangements into clear public behaviour-change campaigns. Relevant suppliers would need experience in strategic communications, advertising campaign development and delivery, with the ability to work under an established public-facing brand. Credible capability would include translating technical or legislative changes into accessible messages about which materials can be recycled, designing communications for residents across a city region, and coordinating campaign activity across suitable advertising channels. Agencies with evidence of behaviour-change, sustainability, recycling or wider public information work would be well placed to compete for comparable requirements from this buyer. ## Notice MWDA is seeking a creative agency to deliver a strategic behavioural change campaign under the Recycle Right brand. The campaign follows on from the implementation of the UK government's Simpler Recycling legislation, focusing on new materials now eligible for kerbside collection across the Liverpool City Region. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/77084b68-45a0-4680-bbfa-95766d6603cd | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 19 Aug 2026 | | Submission deadline | 30 Jun 2026 | | Future notice date | Not specified | | Award date | 16 Jul 2026 | | Contract period | 16 Jul 2026 - 2 Nov 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £59,720 | | Lots value | Not specified | | Awards value | £48,390 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | Merseyside Waste Disposal Authority | | Locality | LIVERPOOL | | Postcode area | Liverpool | | Postcode | L3 1BP | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD7 Merseyside | | ITL 3 | TLD72 Liverpool | | Local authority | Liverpool | | Electoral ward | Waterfront South | | Westminster constituency | Liverpool Riverside | | Delivery location | TLD North West (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | Social Change Ltd | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341400 - Advertising campaign services ## Release History - 19 Aug 2026 at 17:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/77084b68-45a0-4680-bbfa-95766d6603cd ## Documents - https://www.contractsfinder.service.gov.uk/Notice/77084b68-45a0-4680-bbfa-95766d6603cd 19th August 2026 - Awarded contract notice on Contracts Finder - https://www.mytenders.co.uk/search/show/search_view.aspx?ID=AUG171748 NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at the link provided. ## Notice URLs - https://www.merseysidewda.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-32ac67bf-8c05-48ce-b97d-618839208534. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-32ac67bf-8c05-48ce-b97d-618839208534.json.