---
title: "SOCIAL MEDIA PUBLISHING AND ENGAGEMENT - LOT 2 (REF: CPT_23_36)"
ocid: "ocds-b5fd17-335f2b74-cd7f-431c-89ed-8ffc9e15a4ef"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-335f2b74-cd7f-431c-89ed-8ffc9e15a4ef"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-335f2b74-cd7f-431c-89ed-8ffc9e15a4ef.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-335f2b74-cd7f-431c-89ed-8ffc9e15a4ef.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL AUDIT OFFICE"
published: "2024-01-09"
---

# SOCIAL MEDIA PUBLISHING AND ENGAGEMENT - LOT 2 (REF: CPT_23_36)

Buyer: NATIONAL AUDIT OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-335f2b74-cd7f-431c-89ed-8ffc9e15a4ef

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## Summary

The National Audit Office has awarded a two-year contract, extendable by one year, for Social Media Publishing and Engagement services. The contract, valued at £76,450, was open for tender below threshold and had a tender deadline of July 31, 2022. The procurement stage is complete, and the contract period is from December 11, 2023, to December 10, 2025. The services fall under the main procurement category of marketing services and were awarded to Pulsar, presenting an opportunity for business growth.

This tender by the National Audit Office for Social Media Publishing and Engagement services provides opportunities for businesses in the marketing services industry. Small and medium-sized enterprises (SMEs) could compete well due to the suitability requirements. The contract promises engagement, analytics, monitoring, and listening services, allowing businesses to showcase their expertise and capabilities in handling social media campaigns effectively.

## Notice

A two year contract with the option to extend for one year has been awarded for Social Media Publishing, Engagement, Analytics, Monitoring and Listening Services to the NAO. This contract was advertised through Contracts Finder and suppliers were able to tender for Lot 1 or Lot 2 or both Lots. Lot 1 was for social media publishing and engagement, to allow for the creation, scheduling and publishing of content to multiple platforms, and engaging with users who make any direct mentions of the NAO. The service had to include publishing to Twitter and LinkedIn. Lot 2 was for social media analytics, monitoring and listening to include customisable reports covering both our own channels and conversations driven by our campaigns, including media coverage and stakeholder engagement. It also covers live monitoring of our channels, plus monitoring and listening using multiple search queries for key topics and influencers, allowing for complex query filtering.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/27a530e8-d364-45cc-8d58-7f28137e1b46 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Jan 2024 |
| Submission deadline | 31 Jul 2022 |
| Future notice date | Not specified |
| Award date | 8 Nov 2023 |
| Contract period | 22 Dec 2023 - 21 Dec 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £7,645 |
| Lots value | Not specified |
| Awards value | £58,400 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL AUDIT OFFICE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 9SP |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Pimlico North |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | MELTWATER; PULSAR |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 9 Jan 2024 at 10:59 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/27a530e8-d364-45cc-8d58-7f28137e1b46
- 8 Jan 2024 at 18:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/27a530e8-d364-45cc-8d58-7f28137e1b46

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/27a530e8-d364-45cc-8d58-7f28137e1b46
  8th January 2024 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.nao.org.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-335f2b74-cd7f-431c-89ed-8ffc9e15a4ef. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-335f2b74-cd7f-431c-89ed-8ffc9e15a4ef.json.