---
title: "QU571 - Safe and Active Mobility Social Marketing Campaign Safe and Active Mobility Social Marketing Campaign"
ocid: "ocds-b5fd17-337d2acf-a8fe-4123-8658-4267148d0650"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-337d2acf-a8fe-4123-8658-4267148d0650"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-337d2acf-a8fe-4123-8658-4267148d0650.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-337d2acf-a8fe-4123-8658-4267148d0650.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BIRMINGHAM CITY COUNCIL"
published: "2022-05-27"
---

# QU571 - Safe and Active Mobility Social Marketing Campaign Safe and Active Mobility Social Marketing Campaign

Buyer: BIRMINGHAM CITY COUNCIL  
Current stage: Tender  
OCID: ocds-b5fd17-337d2acf-a8fe-4123-8658-4267148d0650

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## Summary

Birmingham City Council is seeking a supplier for the Safe and Active Mobility Social Marketing Campaign (QU571), aimed at increasing active mobility among ethnic minorities in Birmingham. The procurement process is currently in the Tender stage, with the submission deadline set for noon on 9th June 2022. The contract, which will last for three months starting from 6th July 2022 until 9th September 2022, will focus on providing culturally appropriate messaging to address road safety concerns in targeted wards such as Lozells and Small Heath. Interested suppliers must register on the Birmingham City Council's e-tendering platform, In-Tend, to access tender documentation and submit proposals.

This opportunity can significantly benefit businesses specialising in marketing, community services, and social advocacy, particularly those experienced in engaging ethnic minority communities. This campaign presents a chance for companies to showcase their innovative approaches to social marketing and community engagement while contributing to public health and safety initiatives. Companies focusing on marketing consultancy, campaign management, and community health could find this tender aligns well with their expertise and service offerings, allowing them to play a pivotal role in the promotion of active mobility in urban settings.

## Notice

The Council requires a supplier for the provision of a Safe and Active Mobility Social Marketing Campaign. The goal of this intervention is to increase active mobility and inspire positive behaviour change among ethnic minorities. This campaign also aims to reduce road safety concerns that have been barriers to the use of walking and cycling as a means of movement around the city. As part of this campaign, it is critical to address these concerns and offer practical solutions. You must use culturally appropriate approaches to encourage active mobility amongst ethnic minorities who live in the target wards in Birmingham. These ward areas are Lozells, Small Heath, Alum Rock, Aston, Handsworth, Sparkhill, Sparkbrook and Balsall Heath East, Birchfield, Bordesley Green and Holyhead. You will also need to consider safety risk factors while promoting active mobility. This will include but is not limited to: o The use of pavements and footways, including any path along the side of a road should be encouraged. If there is no pavement, pedestrians should be encouraged to keep to the right-hand side of the road so that they can see oncoming traffic. To view other safety advice to guide messaging, use the Government's Official Highway Code - Rules for Pedestrians (1 to 35) at https://www.gov.uk/guidance/the-highway-code/rules-for-pedestrians-1-to-35?msclkid=ae20e99dbb2b11eca7a09893d739531b o Encouraging people to consider routes away from vehicles, including our 600 parks and open spaces and 35 miles of canals o Importance of being visible in poor light This contract will be for a period of 3 months commencing July 2022. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity, please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk Your completed tender submission should be returned by noon on 9th June 2022 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Is a Recurrent Procurement Type? : No

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/352477f9-2522-4878-9395-9b3c93a65c10 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 May 2022 |
| Submission deadline | 9 Jun 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 6 Jul 2022 - 9 Sep 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY COUNCIL |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 7WB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 22 - Printed matter and related products
- 75 - Administration, defence and social security services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 85 - Health and social work services
- 98 - Other community, social and personal services

### Codes

- 22100000 - Printed books, brochures and leaflets
- 22140000 - Leaflets
- 75200000 - Provision of services to the community
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services
- 85323000 - Community health services
- 98000000 - Other community, social and personal services

## Release History

- 27 May 2022 at 16:54 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/352477f9-2522-4878-9395-9b3c93a65c10
- 26 May 2022 at 17:18 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/352477f9-2522-4878-9395-9b3c93a65c10

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/352477f9-2522-4878-9395-9b3c93a65c10
  30th May 2022 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/birminghamcc/aspx/
  Additional information on how to apply for this contract

## Notice URLs

- https://in-tendhost.co.uk/birminghamcc
- https://in-tendhost.co.uk/birminghamcc/
- https://www.gov.uk/guidance/the-highway-code/rules-for-pedestrians-1-to-35?msclkid=ae20e99dbb2b11eca7a09893d739531b

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-337d2acf-a8fe-4123-8658-4267148d0650. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-337d2acf-a8fe-4123-8658-4267148d0650.json.
