---
title: "Healthy Choices Made Easy"
ocid: "ocds-b5fd17-33e532d2-24c5-49f9-b0c3-50b96106b611"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-33e532d2-24c5-49f9-b0c3-50b96106b611"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-33e532d2-24c5-49f9-b0c3-50b96106b611.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-33e532d2-24c5-49f9-b0c3-50b96106b611.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LONDON BOROUGH OF HOUNSLOW"
published: "2017-04-04"
---

# Healthy Choices Made Easy

Buyer: LONDON BOROUGH OF HOUNSLOW  
Current stage: Award  
OCID: ocds-b5fd17-33e532d2-24c5-49f9-b0c3-50b96106b611

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## Summary

The London Borough of Hounslow has completed the procurement process for a project titled "Healthy Choices Made Easy," which aims to address obesity through behavioural insight-led changes to food environments. This initiative falls under the health and social work services category, with a contract value of £29,665. The contract period spans from 1 January 2017 to 1 October 2017. The procurement method used was a selective procedure, and the tender was officially awarded on 23 November 2016, with the procurement documents published on 4 April 2017. The project location is in Hounslow, London.

This tender presents a valuable opportunity for businesses engaged in health services, food consultancy, or behavioural research. Companies capable of implementing innovative strategies to alter food environments or those with expertise in public health interventions could find this contract particularly relevant. The trial aims for practical application in various local settings, offering a platform for successful bidders to showcase their solutions while contributing to the health improvement agenda in the community.

## Notice

Obesity is a complex problem which is the result of a range of social, environmental and behavioural factors. To date, healthy eating programmes and interventions in Hounslow have largely relied on health education, motivation and supporting individuals to plan to make healthy choices. One of the underappreciated factors that influence what we eat and how much we eat is the environment. Environmental factors (such as placement, package size, plate shape, lighting, variety, or the presence of others) can increase food consumption volume far more than people may realise (Wansink, 2004). Research has shown that making healthy options Convenient, Attractive and Normal (CAN) can increase purchasing. (Wansink, 2013). We are proposing a trial of behavioural insight led approaches to change food environments in Hounslow in order to make healthy choices easier. We propose to create a checklist of "CAN" approaches as set out by Wansink in various papers along with other relevant behavioural insight led approaches to redesigning food environments. To then use this checklist to work with a range of local settings to implement and evaluate whether making small changes to the food environment has an impact on purchasing of healthy options. We require support to design, implement and evaluate these changes in a trial with a number of local settings.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4a5bec6c-9041-47ee-b8d5-f7e70345accf |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Apr 2017 |
| Submission deadline | 18 Aug 2016 |
| Future notice date | Not specified |
| Award date | 23 Nov 2016 |
| Contract period | 1 Jan 2017 - 1 Oct 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £25,000 |
| Lots value | Not specified |
| Awards value | £29,665 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LONDON BOROUGH OF HOUNSLOW |
| Locality | HOUNSLOW |
| Post town | Twickenham |
| Postcode | TW3 4DN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Hounslow |
| Electoral ward | Heston East |
| Westminster constituency | Brentford and Isleworth |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PUBLIC HEALTH ENGLAND |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85000000 - Health and social work services

## Release History

- 4 Apr 2017 at 13:19 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4a5bec6c-9041-47ee-b8d5-f7e70345accf

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4a5bec6c-9041-47ee-b8d5-f7e70345accf
  4th April 2017 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.hounslow.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-33e532d2-24c5-49f9-b0c3-50b96106b611. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-33e532d2-24c5-49f9-b0c3-50b96106b611.json.