---
title: "Marketing & Sales Framework"
ocid: "ocds-b5fd17-34071d60-67c0-4289-aa8a-249be4c61957"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-34071d60-67c0-4289-aa8a-249be4c61957"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-34071d60-67c0-4289-aa8a-249be4c61957.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-34071d60-67c0-4289-aa8a-249be4c61957.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE GUINNESS PARTNERSHIP LTD"
published: "2024-07-05"
---

# Marketing & Sales Framework

Buyer: THE GUINNESS PARTNERSHIP LTD  
Current stage: Award  
OCID: ocds-b5fd17-34071d60-67c0-4289-aa8a-249be4c61957

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## Summary

The Guinness Partnership Ltd has issued a tender for a Marketing & Sales Framework, aimed at promoting and selling over 8,000 new homes, with a focus on affordable housing. This selective procurement process involves multiple lots, such as Design & Creative Agency, PR Agency, and Media Buying & Management. The contract period spans from 1st April 2024 to 31st March 2028, with a tender period ending on 8th November 2023.

This tender presents opportunities for agencies in advertising and marketing services, particularly those specialising in real estate marketing. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are well-suited to compete, given the suitability criteria specified. Businesses in the United Kingdom, particularly in the advertising and real estate sectors, can benefit from participating in this procurement process to support The Guinness Partnership's housing vision.

## Notice

Guinness are committed to providing as many high-quality homes as possible and to playing a significant part in tackling the country's housing crisis. By March 2030 we aim to complete over 8,000 new homes; 7,000 of which will be affordable. As a Strategic Partner of both Homes England and the Greater London Authority, we have grant funding that will enable many of these homes to be affordable homes. We also build homes for sale, both outright and as Shared Ownership. We are growing our land development pipeline to make it happen and have funding immediately available. Our strong financial position and track record means we confidently expect to invest over PS2bn in the coming years. To support our vision, we require a framework of agencies to provide a range of marketing and sales services to support the promotion and sale of these properties over a four year period. The requirements are split into the following lots: Lot 1: Design & Creative Agency Lot 2: PR Agency Lot 3: Media Buying & Management Lot 4: Show Homes & Marketing Suites - Residential Lot 5: Marketing Suite - Non-Residential Lot 6: Model Makers Lot 7: 3D & CGI Lot 8: Signage and Hoarding Lot 9a: Estate Agency Lot 9b: Valuations Lot 10a: Landscaping - North Lot 10b: Landscaping - London & South East Lot 10c: Landscaping - South West Lot 11a: Cleaning & Inspection Services - North Lot 11b: Cleaning & Inspection Services - London & South East Lot 11c: Cleaning & Inspection Services - South West Additional information: Expressions of Interest and access to the tender documents is through the Proactis Housing Procurement Portal https://procontract.due-north.com/register

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b30e00a5-76a3-44ba-a444-84d7e28db28e |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Large, SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Jul 2024 |
| Submission deadline | 8 Nov 2023 |
| Future notice date | Not specified |
| Award date | 5 Jun 2024 |
| Contract period | 30 Jun 2024 - 30 Jun 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £8,032,380 |
| Lots value | Not specified |
| Awards value | £38,555,424 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE GUINNESS PARTNERSHIP LTD |
| Locality | OLDHAM |
| Post town | Oldham |
| Postcode | OL9 7LH |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD37 Greater Manchester North East |
| Local authority | Oldham |
| Electoral ward | Failsworth East |
| Westminster constituency | Manchester Central |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 34 |
| Supplier names | ANALOGY PR; BELL INTEGRATED COMMUNICATIONS; BLOCC INTERIORS; BOUNDLESS IMMERSIVE; CONNELLS GROUP; CORE MEDIA SERVICES; COUNTRYWIDE; DAPA ATELIER; EXPEDITE PROJECT SERVICES; FAUST PR; FOCUS AGENCY GROUP; FRESH LEMON; IN-SIGNS; JAIC CONSULTANCY; JONES LANG LASALLE; LSL L&NH; MAHERS MODEL MAKERS; MEDIAWORKS CREATIVE SEARCH AGENCY; METROPOLITAN LIVING LIMITED / SO RESI PARTNERSHIPS; PEARL COMMS; PHILOSOPHY DESIGN; SAVILLS (UK; SHEPPARD ROBSON; SITE SALES MARKETING; SPACE & TIME MEDIA; STUBBINGS PROPERTY MARKETING; THE MEDIA PEOPLE; THINKBDW; TIDYWORK STUDIO; TIGERBOND; TPA MODELMAKERS; TWA DUGS DESIGN; UBIQUITY GROUP; WHITE CHALK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 5 Jul 2024 at 10:43 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b30e00a5-76a3-44ba-a444-84d7e28db28e
- 4 Oct 2023 at 14:24 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/fbe7325b-e498-49d3-8f5e-387e25e7599c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b30e00a5-76a3-44ba-a444-84d7e28db28e
  5th July 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/fbe7325b-e498-49d3-8f5e-387e25e7599c
  4th October 2023 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/Advert?advertId=1d8d82bd-bc91-ed11-811c-005056b64545
  Advert

## Notice URLs

- http://www.guinnesspartnership.com/
- https://procontract.due-north.com/register

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-34071d60-67c0-4289-aa8a-249be4c61957. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-34071d60-67c0-4289-aa8a-249be4c61957.json.