---
title: "GM Foster Carer Recruitment & Marketing Platforms"
ocid: "ocds-b5fd17-34ea842d-b4f8-416c-9224-18ddd544a94f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-34ea842d-b4f8-416c-9224-18ddd544a94f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-34ea842d-b4f8-416c-9224-18ddd544a94f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-34ea842d-b4f8-416c-9224-18ddd544a94f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GREATER MANCHESTER COMBINED AUTHORITY"
published: "2022-07-12"
---

# GM Foster Carer Recruitment & Marketing Platforms

Buyer: GREATER MANCHESTER COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-34ea842d-b4f8-416c-9224-18ddd544a94f

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## Summary

The Greater Manchester Combined Authority (GMCA) is seeking a partner for the "GM Foster Carer Recruitment & Marketing Platforms" project, aimed at enhancing recruitment of foster carers across Greater Manchester's local authorities (LAs). This tender, classified under the software package and information systems category, is currently in the Award stage, having a total budget of £250,000. The procurement method employed is an open procedure, with the contract expected to commence on 1 July 2022 and run for 18 months, allowing for possible extensions. The tender period concluded on 6 May 2022.

This tender presents substantial opportunities for businesses involved in digital marketing, recruitment services, and customer engagement strategies, particularly those focusing on social care sectors. Companies that can offer innovative marketing and data insights, as well as those able to create effective engagement campaigns, would be well-positioned to compete. The GMCA has indicated that they welcome submissions from consortia and individual organisations, promoting collaboration for a greater impact in their recruitment efforts.

## Notice

The GMCA are looking for a partner / partners to provide a Digital Marketing Recruitment Service to help us increase the number of approved foster carers in Greater Manchester's LAs, to meet current and future sufficiency requirements for our looked after children. The objectives of this Service are to: * Develop and deliver a marketing and engagement strategy, utilising a range of content and media channels to reach a larger population of potential foster carers for the GM LAs. * Generate high-quality leads, at appropriate volumes in line with the GM's recruitment target, which are passed to the LAs seamlessly, who will then take forward the enquiries. * Provide marketing and data insight and expertise to support the LA Fostering Teams, supporting the development of a high quality foster carer recruitment journey. To achieve this, there are three main strands of work: 1. GM-wide Foster Carer Recruitment Campaign 2. Shared Foster Carer Recruitment Website 3. Customer Journey Support including a shared CRM More details are provided in Section 4: Requirement / Specification. We reserve the right to award a contract just for items 1 and 2, and remove item 3 from the scope of work. Each GM LA will continue to have their own local marketing campaigns, so the service provider(s) will also need to work with LA partners to ensure that the GM-wide marketing complements and strengthens local activity, as well as draw on local marketing expertise. This project will be based on strong partnership working, and bids from consortia as well as individual organisations are welcome. The budget available for this project is PS250,000 and we expect tenders at this value, and at least PS100,000 should be reserved for actual marketing activity / media buying. Tenders exceeding a total value of PS250,000 and that have less than PS100,000 allocated to media buying will not be considered. The contract is expected to commence on 1 July 2022 and last 18 months. There is provision to extend the work by two 6-month periods, in case there are delays, but there would be no change to the budget. The GMCA reserves the right not to award the CRM element of the offer as it is undergoing a review of existing internal systems that may also have been invested in that may give the project more longevity. All documentation is available via the chest e procurement portal https://www.the-chest.org.uk/

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/31fe2c0f-81e0-4cfe-8f70-873e910477e3 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Jul 2022 |
| Submission deadline | 6 May 2022 |
| Future notice date | Not specified |
| Award date | 4 Jul 2022 |
| Contract period | 5 Jul 2022 - 31 May 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £250,000 |
| Lots value | Not specified |
| Awards value | £250,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GREATER MANCHESTER COMBINED AUTHORITY |
| Locality | SALFORD |
| Post town | Manchester |
| Postcode | M27 8US |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD34 Greater Manchester South West |
| Local authority | Salford |
| Electoral ward | Swinton Park |
| Westminster constituency | Salford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ELEVEN MARKETING & COMMUNICATIONS |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 12 Jul 2022 at 13:43 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/31fe2c0f-81e0-4cfe-8f70-873e910477e3
- 5 Apr 2022 at 16:51 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/400f2617-134f-420d-b7b9-fd55c29b42df

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/31fe2c0f-81e0-4cfe-8f70-873e910477e3
  12th July 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/400f2617-134f-420d-b7b9-fd55c29b42df
  5th April 2022 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/Advert?advertId=9981d78e-9b82-ec11-8110-005056b64545
  Advert

## Notice URLs

- http://www.manchesterfire.gov.uk/
- https://www.the-chest.org.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-34ea842d-b4f8-416c-9224-18ddd544a94f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-34ea842d-b4f8-416c-9224-18ddd544a94f.json.