---
title: "C244415 - Marketing Automation Tool"
ocid: "ocds-b5fd17-3509b8c5-db75-4ea9-9510-86528efde446"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3509b8c5-db75-4ea9-9510-86528efde446"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3509b8c5-db75-4ea9-9510-86528efde446.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3509b8c5-db75-4ea9-9510-86528efde446.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NHS Blood and Transplant"
published: "2026-09-11"
---

# C244415 - Marketing Automation Tool

Buyer: NHS Blood and Transplant  
Current stage: Award  
OCID: ocds-b5fd17-3509b8c5-db75-4ea9-9510-86528efde446

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3509b8c5-db75-4ea9-9510-86528efde446)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3509b8c5-db75-4ea9-9510-86528efde446.json)

## Summary

NHS Blood and Transplant procured a marketing automation tool: software supporting the organisation’s marketing automation activities and related information-system requirements. The procurement is classified under CPV 48000000, covering software packages and information systems. The buying organisation is NHS Blood and Transplant, based at North Bristol Park in Bristol. Delivery is associated with the organisation’s Bristol site and the United Kingdom. This is a technology supply requirement rather than construction, facilities management or general consultancy. The selected supplier was Softcat Plc, a large technology company, indicating that the requirement was fulfilled through an established technology provider rather than a specialist marketing agency. The opportunity is therefore most relevant to software vendors, technology resellers and systems providers able to supply and support marketing automation platforms for an NHS organisation.

The procurement reached completion after a selective call-off from a framework agreement. The contract was awarded to Softcat Plc on 29 November 2023 for £3,151,102 including VAT? No VAT treatment is stated, so this is the reported GBP value. The contract runs from 1 December 2023 to 30 November 2028. The tender submission deadline was 31 August 2023 at 12:00. The tender record describes the value as the maximum potential amount for the full contract term, including extension periods. The award is active and the tender is complete. NHS Blood and Transplant reported that the earlier value had been corrected to include those extension options. The process was not presented as suitable for SMEs or voluntary, community and social enterprises.

For a supplier assessing future NHS Blood and Transplant demand, this award demonstrates a substantial, multi-year requirement for marketing automation software and associated information-system capability. A credible competitor would need to provide an enterprise-grade platform, or the technology products and implementation support needed to deploy one, for a public-sector healthcare organisation. The route to market matters: this purchase was made as a call-off from a framework, so relevant framework membership and the ability to respond to a structured technology procurement would be important. The incumbent supplier’s scale also indicates that bidders should be able to manage sizeable delivery, support and account responsibilities rather than offer a small standalone marketing service. The requirement was recorded as unsuitable for SMEs and VCSEs, pointing towards larger technology suppliers or suitably resourced consortia.

## Notice

C244415 - Marketing Automation Tool Additional information: This notice is being published to correct the contract value information previously reported on Contracts Finder. The original notice (Notice identifier: 2024/S 000-003780) did not include the value of the extension options contained within the contract. The revised value reflects the maximum potential contract value for the full term of the contract, including all extension periods.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e18796bf-e276-4a7b-92d7-df15b160aa0f |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Not specified |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 29 Nov 2023 |
| Contract period | 1 Dec 2023 - 30 Nov 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £3,151,102 |
| Lots value | Not specified |
| Awards value | £3,151,102 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS Blood and Transplant |
| Locality | BRISTOL |
| Postcode area | Bristol |
| Postcode | BS34 7QH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK5 West of England |
| ITL 3 | TLK52 Bath & North East Somerset and South Gloucestershire |
| Local authority | South Gloucestershire |
| Electoral ward | Filton |
| Westminster constituency | Filton and Bradley Stoke |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Softcat Plc |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 11 Sep 2026 at 11:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e18796bf-e276-4a7b-92d7-df15b160aa0f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e18796bf-e276-4a7b-92d7-df15b160aa0f
  11th September 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3509b8c5-db75-4ea9-9510-86528efde446. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3509b8c5-db75-4ea9-9510-86528efde446.json.