---
title: "MCA Sponsorship - Float to Live Campaign 23/24"
ocid: "ocds-b5fd17-350e0901-34cd-4d59-9eca-a090558dfc23"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-350e0901-34cd-4d59-9eca-a090558dfc23"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-350e0901-34cd-4d59-9eca-a090558dfc23.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-350e0901-34cd-4d59-9eca-a090558dfc23.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MCA - MARITIME AND COASTGUARD AGENCY"
published: "2023-03-31"
---

# MCA Sponsorship - Float to Live Campaign 23/24

Buyer: MCA - MARITIME AND COASTGUARD AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-350e0901-34cd-4d59-9eca-a090558dfc23

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## Summary

The Maritime and Coastguard Agency (MCA) has awarded a contract for the "MCA Sponsorship - Float to Live Campaign 23/24" in the marketing services category. The campaign, run by The Royal National Lifeboat Institution, aims to provide simple safety advice for survival in water-related emergencies. The contract value is £47,500, with a direct procurement method and a contract period starting on April 3, 2023, and ending on April 2, 2024.

This tender by MCA presents an opportunity for businesses in the marketing services industry to engage in a targeted safety campaign promoting life-saving skills and emergency protocols. Businesses well-suited to compete are those capable of supporting public safety initiatives and collaborating with renowned organisations like The Royal National Lifeboat Institution. The contract's suitability criteria favour organisations with capabilities in delivering paid media campaigns and supporting critical messaging for emergency services.

## Notice

The Royal National Lifeboat Institution (RNLI) runs a major beach and safety campaign, Float to Live every summer but will be unable to fund paid media this year due to the economic downturn. Float to Live provides people simple safety advice to help them survive if they fall into water. The campaign is designed to tackle the final stage of the drowning chain, attempting to teach someone a skill that could save their life in a life-threatening scenario. The campaign also promotes the crucial message about calling 999 for the His Majestys Coastguard (HMG) in an emergency at the coast. MCA is to provide sponsorship for the RNLI to fund elements of paid media for a limited, but targeted Float to Live campaign. RNLI will provide creatives that can be produced inhouse and will continue with low cost/no cost activities, supported by HMG.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e83752cd-d568-4c42-bee8-2d800819eb63 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Mar 2023 |
| Submission deadline | 30 Mar 2023 |
| Future notice date | Not specified |
| Award date | 29 Mar 2023 |
| Contract period | 2 Apr 2023 - 2 Apr 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £47,500 |
| Lots value | Not specified |
| Awards value | £47,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MCA - MARITIME AND COASTGUARD AGENCY |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO15 1EG |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ32 Southampton |
| Local authority | Southampton |
| Electoral ward | Banister & Polygon |
| Westminster constituency | Southampton Itchen |
| Delivery location | TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE ROYAL NATIONAL LIFEBOAT INSTITUTION |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 31 Mar 2023 at 07:57 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e83752cd-d568-4c42-bee8-2d800819eb63

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e83752cd-d568-4c42-bee8-2d800819eb63
  31st March 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-350e0901-34cd-4d59-9eca-a090558dfc23. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-350e0901-34cd-4d59-9eca-a090558dfc23.json.