---
title: "Public Perceptions Research"
ocid: "ocds-b5fd17-352800c8-0186-4bf7-9764-c6f22535b7c2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-352800c8-0186-4bf7-9764-c6f22535b7c2"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-352800c8-0186-4bf7-9764-c6f22535b7c2.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-352800c8-0186-4bf7-9764-c6f22535b7c2.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2026-06-22"
---

# Public Perceptions Research

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-352800c8-0186-4bf7-9764-c6f22535b7c2

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## Summary

In this completed procurement process, OFCOM, the UK communications regulator, awarded a contract for public perceptions research to Yonder Consulting Limited. The project, titled "Public Perceptions Research," falls under the market research services industry category. The research involves conducting quantitative surveys on OFCOM's reputation, covering two phases: a 20-minute survey in 2026 followed by a 15-minute survey annually from 2027 to 2029. The contract was part of a direct award via the Ofcom Market Research Framework, and the total contract value is £85,620. The research is intended to cover a representative sample of 2,000 UK adults, primarily conducted online. The contract's execution will occur from 12th January 2026 to 30th March 2029, with all services to be provided in London, United Kingdom.

This tender presents significant opportunities for businesses specialising in market research services, particularly those adept in conducting large-scale, representative studies. Given OFCOM's focus on obtaining insights into its public perception, businesses with robust data collection and analysis capabilities in the communications sector could greatly benefit. Small and Medium-sized Enterprises (SMEs) as well as Voluntary, Community, and Social Enterprises (VCSEs) are encouraged to engage due to the suitability criteria outlined in the tender, potentially fostering growth and increased visibility within the regulatory landscape of the UK. Engaging with this contract can enable businesses to strengthen their expertise and reputation in offering high-quality research and analysis services.

## Notice

A quantitative survey on Ofcom's reputation amoung the general public of 20 minute length (2026), followed by a quantitative survey of 15 minute length (2027-2029), with a nationally-representative sample of 2,000 UK adults via an online panel.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b54fb33c-9698-4fc6-beee-e259e264131d |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Direct Award via Ofcom Market Research Framework |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Jun 2026 |
| Submission deadline | 1 Dec 2025 |
| Future notice date | Not specified |
| Award date | 1 Dec 2025 |
| Contract period | 12 Jan 2026 - 30 Mar 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £85,620 |
| Lots value | Not specified |
| Awards value | £85,620 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YONDER CONSULTING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 22 Jun 2026 at 08:57 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b54fb33c-9698-4fc6-beee-e259e264131d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b54fb33c-9698-4fc6-beee-e259e264131d
  22nd June 2026 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://ofcom.bravosolution.co.uk/web/login.shtml

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-352800c8-0186-4bf7-9764-c6f22535b7c2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-352800c8-0186-4bf7-9764-c6f22535b7c2.json.