---
title: "Early Years and Childcare Workforce Recruitment Campaign 2023"
ocid: "ocds-b5fd17-35585268-eeeb-49b9-9d32-9321d8eeb1e5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-35585268-eeeb-49b9-9d32-9321d8eeb1e5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-35585268-eeeb-49b9-9d32-9321d8eeb1e5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-35585268-eeeb-49b9-9d32-9321d8eeb1e5.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2024-01-10"
---

# Early Years and Childcare Workforce Recruitment Campaign 2023

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-35585268-eeeb-49b9-9d32-9321d8eeb1e5

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-35585268-eeeb-49b9-9d32-9321d8eeb1e5)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-35585268-eeeb-49b9-9d32-9321d8eeb1e5.json)

## Summary

The Department for Education has awarded a contract for the "Early Years and Childcare Workforce Recruitment Campaign 2023" to Havas UK Ltd. The contract falls under the category of public relations management services, with a total value of £2,308,332. The procurement method used was selective, through a call-off from a framework agreement. The tender period ended on 31st August 2023, and the contract is scheduled to run from 10th October 2023 to 10th October 2026. The Department for Education, located in London, ran the procurement process, which is now in the award stage as of 15th December 2023.

This tender presents an opportunity for businesses specialising in public relations management services to engage with the Department for Education on the "Early Years and Childcare Workforce Recruitment Campaign 2023" project. Small and medium-sized enterprises (SMEs) are suitable for this opportunity, and as the contract involves the provision of services, businesses with relevant experience in the childcare industry may find this tender particularly well-suited for their growth ambitions. The award period began on 15th December 2023, offering an extensive timeframe for the selected supplier to deliver the required services and demonstrate their capabilities to the buying organisation.

## Notice

In the Spring Budget 2023, the Government announced large-scale childcare reforms to significantly increase the availability of childcare, reduce costs and increase the number of parents who are entitled to the support. By the 1st September 2025, all working parents of children from age 9 months will be eligible for 30 hours free childcare. These reforms will increase demand for childcare places and as such there will need to be an increase in the supply of places. One of the biggest constraints on childcare supply is the number of early years practitioners. The Agency will increase the workforce, across both higher qualified and and entry-level, unqualified posts.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9e036a5e-2f3a-4851-bcfe-17985993c701 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Jan 2024 |
| Submission deadline | 31 Aug 2023 |
| Future notice date | Not specified |
| Award date | 15 Dec 2023 |
| Contract period | 9 Oct 2023 - 10 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £3,240,000 |
| Lots value | Not specified |
| Awards value | £2,308,332 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HAVAS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416100 - Public relations management services

## Release History

- 10 Jan 2024 at 11:00 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9e036a5e-2f3a-4851-bcfe-17985993c701

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9e036a5e-2f3a-4851-bcfe-17985993c701
  10th January 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/f49a6ad2-2690-4fc1-b404-72cf9b11ef15
  Contract - Redacted

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-35585268-eeeb-49b9-9d32-9321d8eeb1e5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-35585268-eeeb-49b9-9d32-9321d8eeb1e5.json.