---
title: "PH Live Longer Better Falls Prevention Bauer Radio Marketing Campaign"
ocid: "ocds-b5fd17-35aa3be1-527c-4376-ad4f-cb296d0c035f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-35aa3be1-527c-4376-ad4f-cb296d0c035f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-35aa3be1-527c-4376-ad4f-cb296d0c035f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-35aa3be1-527c-4376-ad4f-cb296d0c035f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HAMPSHIRE COUNTY COUNCIL"
published: "2023-11-13"
---

# PH Live Longer Better Falls Prevention Bauer Radio Marketing Campaign

Buyer: HAMPSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-35aa3be1-527c-4376-ad4f-cb296d0c035f

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-35aa3be1-527c-4376-ad4f-cb296d0c035f)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-35aa3be1-527c-4376-ad4f-cb296d0c035f.json)

## Summary

The procurement process was led by Hampshire County Council and resulted in the award of a marketing campaign contract to Bauer Consumer Media Limited. The contract, titled "PH Live Longer Better Falls Prevention Bauer Radio Marketing Campaign," falls under the industry category of Advertising and marketing services. The procurement method used was selective, involving a call-off from a framework agreement. The contract period runs from 11th October 2023 to 4th February 2024, with the tender period ending on 2nd October 2023. The campaign is targeted at older adults aged 65+ years and is based in Winchester, England.

This tender presents opportunities for businesses, specifically SMEs and VCSEs, interested in providing advertising and marketing services tailored for older adults. Businesses suited to compete should have experience in radio campaigns and targeting specific demographics. Hampshire County Council, the buying organisation, has indicated a preference for suppliers with a strong track record in delivering campaigns that focus on falls prevention and promote healthy living among older individuals. Suppliers with expertise in media planning and creating digital resources to support health initiatives would find this tender particularly relevant to their business growth objectives.

## Notice

A radio campaign to feature on Wave 105, targeted at older adults aged 65+ years. The campaign will be signposting people to the Live Longer Better website where they can find help and resources on how to prevent falls in later life.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/49d1f477-af99-491a-a157-a8020d846eb6 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Nov 2023 |
| Submission deadline | 2 Oct 2023 |
| Future notice date | Not specified |
| Award date | 26 Oct 2023 |
| Contract period | 10 Oct 2023 - 4 Feb 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,275 |
| Lots value | Not specified |
| Awards value | £4,275 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HAMPSHIRE COUNTY COUNCIL |
| Locality | WINCHESTER |
| Post town | Southampton |
| Postcode | SO23 8UJ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Winchester |
| Electoral ward | St Michael |
| Westminster constituency | Winchester |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BAUER CONSUMER MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 13 Nov 2023 at 11:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/49d1f477-af99-491a-a157-a8020d846eb6

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/49d1f477-af99-491a-a157-a8020d846eb6
  13th November 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-35aa3be1-527c-4376-ad4f-cb296d0c035f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-35aa3be1-527c-4376-ad4f-cb296d0c035f.json.