--- title: "Destination Marketing Website Development" ocid: "ocds-b5fd17-36d5ef85-4924-4f7f-b27b-7992226eeb91" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-36d5ef85-4924-4f7f-b27b-7992226eeb91" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-36d5ef85-4924-4f7f-b27b-7992226eeb91.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-36d5ef85-4924-4f7f-b27b-7992226eeb91.json" source: "Contracts Finder" current_stage: "Award" buyer: "LIVERPOOL CITY REGION GROWTH COMPANY LIMITED" published: "2022-08-08" --- # Destination Marketing Website Development Buyer: LIVERPOOL CITY REGION GROWTH COMPANY LIMITED Current stage: Award OCID: ocds-b5fd17-36d5ef85-4924-4f7f-b27b-7992226eeb91 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-36d5ef85-4924-4f7f-b27b-7992226eeb91) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-36d5ef85-4924-4f7f-b27b-7992226eeb91.json) ## Summary The Liverpool City Region Growth Company Limited has awarded a contract for the "Destination Marketing Website Development" project. The procurement process involved an open procedure with a tender period ending on 7th July 2022. The contract period is from 27th July 2022 to 31st March 2025. The project aims to enhance digital marketing infrastructure for destination websites within the Liverpool City Region, supporting tourism recovery and economic growth. This tender presents opportunities for businesses in IT services, consulting, software development, Internet support, and business services such as marketing and consulting. Small and medium-sized enterprises (SMEs) are well-suited to compete in this tender. The Liverpool City Region Growth Company Limited is the buying organization, based in Liverpool, England. Potential suppliers can visit the Growth Platform website for further details and contact Lisa Duddridge for inquiries. ## Notice In July 2021, Liverpool City Region Combined Authority (LCRCA) agreed to support a new Destination Marketing Project aimed at bringing tourists back to the city region and rebuilding market confidences. The 3-year programme, supported by public and private investment, will integrate, and coordinate the delivery of destination marketing activities across the Liverpool City Region (LCR) by harnessing the collective appeal of its individual assets and recognised destinations to support the immediate recovery of the sector following the impact of the pandemic and longer-term economic growth. In support of the destination-led approach to marketing, the project will enhance the region's digital marketing infrastructure through the enhancement and development of the three destination websites (VisitLiverpool, VisitSouthpoort, VisitWirral), investing in a new integrated operating platform and Customer Relationship Management (CRM) system. The aim will be to enhance the functionality of the content management system (CMS) and the accessibility to LCR content across all domains. It will also improve the user experience through enhanced navigation, search criteria, fulfilment, and the ability to access dynamic content. The platforms will also support the delivery of the campaign activity and enable the management of content to increase search rankings, maximise the experience on mobile platforms and content sharing through social media channels. The new websites will be the platforms to showcase Liverpool City Region's tourism offer to articulate the unique compelling assets and characteristics of the City Region. It is essential, however, that the individual requirements of the three destination websites, and their specific needs, are supported enable them to reach their specific audiences and developing theme specific content, in addition to overarching regional themes. Each Destination Marketing Organisation (DMO) are at different stages of maturity and the unique requirements of each partner is attached to this overview and forms part of this brief. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3b904d2b-bbb6-4038-97e3-45793b34be49 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | SME | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 8 Aug 2022 | | Submission deadline | 7 Jul 2022 | | Future notice date | Not specified | | Award date | 8 Aug 2022 | | Contract period | 2 Aug 2022 - 31 Mar 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | £108,285 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | LIVERPOOL CITY REGION GROWTH COMPANY LIMITED | | Locality | LIVERPOOL | | Post town | Liverpool | | Postcode | L3 1BG | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD7 Merseyside | | ITL 3 | TLD72 Liverpool | | Local authority | Liverpool | | Electoral ward | Waterfront South | | Westminster constituency | Liverpool Riverside | | Delivery location | TLD North West (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | SIMPLEVIEW EUROPE | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 92 - Recreational, cultural and sporting services ### Codes - 72000000 - IT services: consulting, software development, Internet and support - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security - 92000000 - Recreational, cultural and sporting services ## Release History - 8 Aug 2022 at 15:51 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3b904d2b-bbb6-4038-97e3-45793b34be49 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/3b904d2b-bbb6-4038-97e3-45793b34be49 8th August 2022 - Awarded contract notice on Contracts Finder - https://growthplatform.org/tenders/ Please read the full document before submitting a tender ## Notice URLs - https://growthplatform.org/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-36d5ef85-4924-4f7f-b27b-7992226eeb91. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-36d5ef85-4924-4f7f-b27b-7992226eeb91.json.