---
title: "AHDB Red Meat Reputation in Foodservice"
ocid: "ocds-b5fd17-37a1b69b-2626-45a0-980d-fae5f3bee489"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-37a1b69b-2626-45a0-980d-fae5f3bee489"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-37a1b69b-2626-45a0-980d-fae5f3bee489.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-37a1b69b-2626-45a0-980d-fae5f3bee489.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS"
published: "2022-10-18"
---

# AHDB Red Meat Reputation in Foodservice

Buyer: DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-37a1b69b-2626-45a0-980d-fae5f3bee489

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## Summary

The Department for Environment Food & Rural Affairs has awarded a contract for the project titled "AHDB Red Meat Reputation in Foodservice" to The Nursery Research and Planning Ltd. The project aims to improve consumer attitudes towards beef, lamb, and pork in the foodservice sector. The budget for the project is approximately £40,000, with a closing date for applications on noon Friday 7th October 2022. The contract period will start on 7th November 2022 and end by 31st March 2023.

This tender provides opportunities for businesses in the services industry, especially those experienced in market research services. Small and medium-sized enterprises (SMEs) are well-suited to compete, as the project is tailored towards driving sales of British red meat within foodservice. Businesses should note the competitive quotation method used for this procurement process and aim to showcase their expertise in influencing consumer behaviour within the food sector.

## Notice

AHDB wish to understand how to improve consumer attitudes towards beef, lamb and pork when dining out-of-home, and drive sales of these products within the foodservice sector. The research will be used to influence operators (and their supply chains) to better showcase British red meat on menus. We wish to understand and test concepts in an environment that is as realistic as possible. The budget for this project is approx. PS40k, with a final debrief which must take place before by the end of March 2023. Please see attached brief on how to apply Additional information: Closing date NOON Friday 7th October 2022 Contact details - Rebecca.gladman@ahdb.org.uk

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/08c6ccb1-cdf5-4638-b7ee-f8ec094e73df |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Oct 2022 |
| Submission deadline | 7 Oct 2022 |
| Future notice date | Not specified |
| Award date | 12 Oct 2022 |
| Contract period | 7 Nov 2022 - 31 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £40,000 |
| Lots value | Not specified |
| Awards value | £40,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS |
| Locality | WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE NURSERY RESEARCH AND PLANNING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 18 Oct 2022 at 07:46 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/08c6ccb1-cdf5-4638-b7ee-f8ec094e73df
- 14 Sep 2022 at 10:31 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6cf3743c-642b-4bb6-95f1-3a6fe38e4c6c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/08c6ccb1-cdf5-4638-b7ee-f8ec094e73df
  18th October 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/6cf3743c-642b-4bb6-95f1-3a6fe38e4c6c
  14th September 2022 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/a17d3e1f-fa5a-4b84-8574-3968bac6b58e

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-37a1b69b-2626-45a0-980d-fae5f3bee489. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-37a1b69b-2626-45a0-980d-fae5f3bee489.json.