--- title: "Market Research Testing" ocid: "ocds-b5fd17-37ac92f5-f1e4-4377-bb15-5c52dfe8130a" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-37ac92f5-f1e4-4377-bb15-5c52dfe8130a" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-37ac92f5-f1e4-4377-bb15-5c52dfe8130a.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-37ac92f5-f1e4-4377-bb15-5c52dfe8130a.json" source: "Contracts Finder" current_stage: "Tender" buyer: "NATIONAL ARMY MUSEUM" published: "2021-05-04" --- # Market Research Testing Buyer: NATIONAL ARMY MUSEUM Current stage: Tender OCID: ocds-b5fd17-37ac92f5-f1e4-4377-bb15-5c52dfe8130a [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-37ac92f5-f1e4-4377-bb15-5c52dfe8130a) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-37ac92f5-f1e4-4377-bb15-5c52dfe8130a.json) ## Summary The National Army Museum (NAM) is currently engaged in a procurement process titled "Market Research Testing", aimed at appointing a company to test various concepts and audience engagement strategies for its gallery spaces. This initiative falls under the services industry category and is based in London, postcode SW3 4HT. The procurement process is at the planning stage, after the tender period closed on 16 April 2021, with the contract expected to commence on 26 April 2021 and run until 26 November 2021. The estimated contract value is £25,000 and the procurement method is classified as a limited competitive quotation, indicating it is below threshold level. This tender presents a significant opportunity for businesses specialising in market research, audience engagement, or museum consultancy, particularly those with experience in cultural services. The phased approach to testing, which includes concept evaluation for multiple galleries, creates a chance for companies to contribute innovative ideas and methodologies that cater to diverse audience groups. With the possibility of in-person engagements and the exploration of distanced surveying methods post-COVID-19 restrictions, this project could appeal to small and medium-sized enterprises (SMEs) eager to grow their portfolios within the cultural sector. ## Notice The National Army Museum (NAM) is wishes to appoint a company to test a series of concepts, topics, gallery aims and names with audiences to inform both content and display approaches for the refinement of its current permanent gallery offer. NAM is looking to change its permanent gallery spaces to ensure they best meet our visitors' needs. We want each gallery to work at some level across each of our key audience groups: Educators, Historians, Generalists, and For the Kids (within Transactors). NAM wants to test a series of concepts, topics, gallery aims and names with audiences to inform both content and display approaches. NAM has identified the target audiences it wishes to test with and requires an agency to develop an appropriate methodology for delivery of this testing, and to manage that testing process within the timescales outlined. NAM also requests the agency provide guidance on the type of information required from the Museum to best move forward with the project - what they need to get the best results. Given this research covers the redevelopment of three galleries, we envisage it will require a phased approach to allow each gallery project team to develop their plans in line with their individual project timings. Phase 1: Concept testing around the themes of the three new galleries, including more detailed testing for the new 'Army' gallery. Names testing for all five galleries to ensure they work with their gallery overview and holistically with each other, names chosen also need to be consistent (e.g. one word names for all) Phase 2 : Summative testing of Formation Gallery once Museum has re-opened, how learnings from this new gallery can inform the approach for the changes to the other three galleries going forward. NB: NAM is comfortable with full face to face surveying from 21 June in line with government guidance. But we would be interested in exploring options for distanced surveying from when the Museum re-opens 17 May. We are also interested in whether recruitment of visitors could be helpful in ensuring sample size. Phase 3 : Further detailed testing for new "Society" and "Battle", plus "Army" if more is required, once the curators and exhibitions teams have developed the concepts further. This will likely include detailed gallery overview, topics/sections, narratives, objects, designs, layouts, text samples. Additional information: Attached are clarifications to questions raised by potential tenderers ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/eaee7cc3-fae0-459e-972b-0ae7fb2f7acf | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Competitive quotation (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 4 May 2021 | | Submission deadline | 16 Apr 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 25 Apr 2021 - 26 Nov 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £25,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | NATIONAL ARMY MUSEUM | | Locality | LONDON | | Post town | South West London | | Postcode | SW3 4HT | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI33 Kensington & Chelsea and Hammersmith & Fulham | | Local authority | Kensington and Chelsea | | Electoral ward | Royal Hospital | | Westminster constituency | Chelsea and Fulham | | Delivery location | Not specified | ## CPV Codes ### Divisions - 92 - Recreational, cultural and sporting services ### Codes - 92500000 - Library, archives, museums and other cultural services ## Release History - 4 May 2021 at 15:06 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/eaee7cc3-fae0-459e-972b-0ae7fb2f7acf - 12 Apr 2021 at 12:42 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/eaee7cc3-fae0-459e-972b-0ae7fb2f7acf - 17 Mar 2021 at 12:24 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/eaee7cc3-fae0-459e-972b-0ae7fb2f7acf ## Documents - https://www.contractsfinder.service.gov.uk/Notice/eaee7cc3-fae0-459e-972b-0ae7fb2f7acf 4th May 2021 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/4bbd11a7-6ce7-4a02-92d4-8612588aa521 Tender Brief - https://www.contractsfinder.service.gov.uk/Notice/Attachment/906c158d-5088-446e-a810-dd6de26192f7 Clarifications to Questions ## Notice URLs - http://www.nam.ac.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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