---
title: "Competitive Brand Tracker"
ocid: "ocds-b5fd17-37d554b1-9a3d-4338-bd5a-a0c3639b5de6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-37d554b1-9a3d-4338-bd5a-a0c3639b5de6"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-37d554b1-9a3d-4338-bd5a-a0c3639b5de6.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-37d554b1-9a3d-4338-bd5a-a0c3639b5de6.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "POST OFFICE LIMITED"
published: "2024-09-17"
---

# Competitive Brand Tracker

Buyer: POST OFFICE LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-37d554b1-9a3d-4338-bd5a-a0c3639b5de6

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-37d554b1-9a3d-4338-bd5a-a0c3639b5de6)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-37d554b1-9a3d-4338-bd5a-a0c3639b5de6.json)

## Summary

The procurement process for the contract titled "Competitive Brand Tracker" was conducted by Post Office Limited, located at 100 Wood Street, London, EC2V 7ER, England. The contract falls under the industry category of Research and Development services and related consultancy services (CPV code 73000000). The procurement stage for this contract is the Award stage, with key dates including the tender period ending on 27th June 2024 and the contract period spanning from 13th September 2024 to 12th September 2027. The procurement method used was a Competitive Quotation (below threshold), which is a limited process. The total contract value is £178,000 GBP.

This tender presents significant growth opportunities for businesses specialising in brand research and comparative analysis, especially small and medium-sized enterprises (SMEs), as the contract is suitable for SMEs. Companies involved in market research, brand consultancy, and related fields would be well-suited to compete for such contracts, given the comprehensive nature of the required solutions. The awarded supplier, YouGov PLC, exemplifies the type of business with the requisite expertise and track record to deliver on such services. Engaging in contracts like these can help businesses expand their portfolio and increase market presence in the competitive UK brand analysis sector.

## Notice

Solution that allows for comprehensive comparisons of UK brands, and for a diverse set of competitors within our core service categories

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d4753135-e33a-4fde-b2a8-6aafce7677db |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Sep 2024 |
| Submission deadline | 27 Jun 2024 |
| Future notice date | Not specified |
| Award date | 12 Sep 2024 |
| Contract period | 12 Sep 2024 - 12 Sep 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £178,000 |
| Lots value | Not specified |
| Awards value | £178,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | POST OFFICE LIMITED |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2V 7ER |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Bassishaw |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 17 Sep 2024 at 10:59 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d4753135-e33a-4fde-b2a8-6aafce7677db

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d4753135-e33a-4fde-b2a8-6aafce7677db
  17th September 2024 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.postoffice.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-37d554b1-9a3d-4338-bd5a-a0c3639b5de6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-37d554b1-9a3d-4338-bd5a-a0c3639b5de6.json.