---
title: "PHE - Digital Marketing: Behaviour Database Architecture"
ocid: "ocds-b5fd17-38f31f43-3ec4-42f1-9080-2af80c3df5c6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-38f31f43-3ec4-42f1-9080-2af80c3df5c6"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-38f31f43-3ec4-42f1-9080-2af80c3df5c6.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-38f31f43-3ec4-42f1-9080-2af80c3df5c6.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "PUBLIC HEALTH ENGLAND"
published: "2017-03-10"
---

# PHE - Digital Marketing: Behaviour Database Architecture

Buyer: PUBLIC HEALTH ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-38f31f43-3ec4-42f1-9080-2af80c3df5c6

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-38f31f43-3ec4-42f1-9080-2af80c3df5c6)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-38f31f43-3ec4-42f1-9080-2af80c3df5c6.json)

## Summary

The procurement process involves Public Health England (PHE) seeking a solution for Digital Marketing and Behaviour Database Architecture. This contract falls within the research and development services industry category and took place in London, with a value of £60,000. The tender period concluded on 24th February 2017, and the contract was awarded on 27th February 2017, running until 28th April 2017. The procurement method used in this case was classified as "Other".

This tender presents an opportunity for technology and consultancy firms that specialise in digital marketing and data analytics. Companies that offer innovative solutions in behaviour change management, particularly those capable of developing and visually representing data analytics in service dashboards, would be well-suited to participate in future opportunities in this domain. Small to medium-sized enterprises (SMEs), in particular, may find this a feasible venture, given the potential for engaging in similar projects for public health initiatives.

## Notice

PHE requires a technical capability that will enable the storage of behaviour change databases on PHE platforms (e.g. Mobile Enterprise Platform, NHS Choices) with an end-to-end process to capture behaviour change requirements, data points within services, data schema and any other required assets. It is also a requirement that this data and analytics can be visually represented in a service dashboard, queried and data exports undertaken to review gathered data.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a81c96d6-9049-4597-81ee-6f87ec274490 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Mar 2017 |
| Submission deadline | 24 Feb 2017 |
| Future notice date | Not specified |
| Award date | 27 Feb 2017 |
| Contract period | 27 Feb 2017 - 28 Apr 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £60,000 |
| Lots value | Not specified |
| Awards value | £60,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | PUBLIC HEALTH ENGLAND |
| Locality | SALISBURY |
| Post town | Salisbury |
| Postcode | SP2 0QT |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK72 Wiltshire |
| Local authority | Wiltshire |
| Electoral ward | Till Valley |
| Westminster constituency | East Wiltshire |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IBM UNITED KINGDOM |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 10 Mar 2017 at 15:04 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a81c96d6-9049-4597-81ee-6f87ec274490

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a81c96d6-9049-4597-81ee-6f87ec274490
  10th March 2017 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-38f31f43-3ec4-42f1-9080-2af80c3df5c6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-38f31f43-3ec4-42f1-9080-2af80c3df5c6.json.