---
title: "nderstanding and exploring potential mitigations against the user journey of fraud"
ocid: "ocds-b5fd17-3925b4d0-b87d-44e1-914f-734f4444bb30"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3925b4d0-b87d-44e1-914f-734f4444bb30"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3925b4d0-b87d-44e1-914f-734f4444bb30.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3925b4d0-b87d-44e1-914f-734f4444bb30.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2026-08-20"
---

# nderstanding and exploring potential mitigations against the user journey of fraud

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-3925b4d0-b87d-44e1-914f-734f4444bb30

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## Summary

Ofcom commissioned market research services to deliver media literacy and qualitative fraud research. The work is intended to help Ofcom understand the modern fraud user journey and explore potential mitigations across online platforms and telecommunications environments. This is a research and insight requirement, rather than a technology implementation or fraud investigation service. Delivery is based in London, with the buyer located at Riverside House, Southwark Bridge Road. The procurement falls under market research services (CPV 79310000). It is relevant to research agencies, qualitative specialists and media literacy practitioners with experience examining online harms, telecommunications, fraud behaviour and how users move through fraud journeys across digital services.

The procurement is complete and has been awarded. Ofcom ran a competition through its Market Research Framework Agreement, using the framework’s competition route rather than a standalone open tender. Bids were due by 29 July 2026 at 5pm. The contract was awarded to Magenta Research Ltd on 14 August 2026 for £70,200. The contract period runs from 19 August 2026 to 31 March 2027. The requirement was classified as services and was identified as suitable for SMEs and voluntary, community or social enterprises. The award is active, and the selected supplier is a UK SME. The published evaluation outcome confirms a single supplier award for the full requirement.

This award demonstrates demand from Ofcom for focused qualitative research linking fraud, media literacy, online platforms and telecommunications. A credible future competitor would need to design and deliver robust qualitative research into how people encounter, interpret and respond to modern fraud, while translating findings into practical mitigation options for a communications regulator. Relevant capability includes participant research, user-journey analysis, media literacy expertise, online harms or fraud insight, and an understanding of platform and telecoms environments. Agencies should also be able to produce clear evidence for policy and regulatory decision-making, manage a defined research commission, and compete through the relevant market research framework route. The award to an SME indicates that this scale of specialist work can be delivered by a focused research business.

## Notice

Delivery media literacy and fraud qualitative research, specifically to help Ofcom understand and explore the potential mitigations against the user journey of modern fraud across online platforms and telecommunication environments.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5b1c6b44-86bd-4a7b-a168-10781ca75597 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Competition via Ofcom Market Research Framework Agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Aug 2026 |
| Submission deadline | 29 Jul 2026 |
| Future notice date | Not specified |
| Award date | 14 Aug 2026 |
| Contract period | 19 Aug 2026 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £70,200 |
| Lots value | Not specified |
| Awards value | £70,200 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Postcode area | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Magenta |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 20 Aug 2026 at 08:06 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5b1c6b44-86bd-4a7b-a168-10781ca75597

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5b1c6b44-86bd-4a7b-a168-10781ca75597
  20th August 2026 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://ofcom.bravosolution.co.uk/web/login.shtml

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3925b4d0-b87d-44e1-914f-734f4444bb30. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3925b4d0-b87d-44e1-914f-734f4444bb30.json.