---
title: "Creative Assets Delivery for UK Global Screen Fund Promotional Campaign - AWARD"
ocid: "ocds-b5fd17-39303493-623a-4a44-b8ea-11ada63eaaa8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-39303493-623a-4a44-b8ea-11ada63eaaa8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-39303493-623a-4a44-b8ea-11ada63eaaa8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-39303493-623a-4a44-b8ea-11ada63eaaa8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BFI"
published: "2021-12-01"
---

# Creative Assets Delivery for UK Global Screen Fund Promotional Campaign - AWARD

Buyer: BFI  
Current stage: Award  
OCID: ocds-b5fd17-39303493-623a-4a44-b8ea-11ada63eaaa8

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## Summary

The British Film Institute (BFI) has awarded a contract titled "Creative Assets Delivery for UK Global Screen Fund Promotional Campaign" as part of its initiative to promote the UK's independent screen sector. This procurement process, classified under marketing services, is complete and involved an open procedure. The contract runs from 23 August 2021 to 30 September 2022, with the award announced on 13 August 2021. The project is primarily located in the United Kingdom, with specific delivery addresses covering various regions, including the British Overseas Territories and the Channel Islands.

This tender presents significant opportunities for creative agencies specialising in marketing and advertising, particularly those capable of delivering comprehensive promotional campaigns across multiple channels. Businesses with expertise in digital platform development, brand strategy, and international marketing will find themselves well-suited to engage with this project. The initiative is centred on enhancing the visibility and appeal of UK screen content globally, aiming to encourage export growth and strengthen international relationships, making it an enticing prospect for firms looking to expand their operational scope in the creative sector.

## Notice

The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK's independent screen sector. The new PS7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. The purpose of this contract is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally. We require a creative agency to execute the new UK Global Screen brand strategy, using the brand book and toolkit to develop and deliver a full suite of creative assets to engage audiences across key international territories. These assets will activate the multi-channel UK Global Screen promotional campaign across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. A key deliverable will be the development of a new UK Global Screen digital platform, introducing a brand new website to aggregate UK talent and showcase the power of the UK screen sector. This will include international promotion of key UK titles and talent plus online resources and assets to highlight UK companies and content.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/189e5f49-86bb-438a-b0c1-44399042edca |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Dec 2021 |
| Submission deadline | 30 Jul 2021 |
| Future notice date | Not specified |
| Award date | 12 Aug 2021 |
| Contract period | 22 Aug 2021 - 30 Sep 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £132,860 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BFI |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IDEAS BY MUSIC |

## CPV Codes

### Divisions

- 22 - Printed matter and related products
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 22000000 - Printed matter and related products
- 72413000 - World wide web (www) site design services
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 1 Dec 2021 at 15:15 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/189e5f49-86bb-438a-b0c1-44399042edca

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/189e5f49-86bb-438a-b0c1-44399042edca
  1st December 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-39303493-623a-4a44-b8ea-11ada63eaaa8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-39303493-623a-4a44-b8ea-11ada63eaaa8.json.