---
title: "Understanding Overseas Audiences"
ocid: "ocds-b5fd17-397f58b8-777e-480e-8d58-b2d54e5d8f8a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-397f58b8-777e-480e-8d58-b2d54e5d8f8a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-397f58b8-777e-480e-8d58-b2d54e5d8f8a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-397f58b8-777e-480e-8d58-b2d54e5d8f8a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFENCE SCIENCE AND TECHNOLOGY LABORATORY"
published: "2022-01-25"
---

# Understanding Overseas Audiences

Buyer: DEFENCE SCIENCE AND TECHNOLOGY LABORATORY  
Current stage: Award  
OCID: ocds-b5fd17-397f58b8-777e-480e-8d58-b2d54e5d8f8a

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## Summary

The Defence Science and Technology Laboratory (DSTL) based in Salisbury, England, conducted a tender titled "Understanding Overseas Audiences," aimed at enhancing Defence-related audience analysis through foundational research. The procurement process, which utilised a selective method as a call-off from a framework agreement, has been completed. The contract period spanned from 21st October 2021 to 24th June 2022, and the awarded value was £60,750.81. Key milestones included the tender period closure on 28th September 2021, with the work ultimately being awarded to BAE Systems (Operations) Limited on 21st October 2021.

This tender presents business growth opportunities, particularly for small and medium-sized enterprises (SMEs) engaged in research and consultancy services within the defence sector. Companies specialising in audience analysis, information environment assessments, or related fields may find this tender particularly relevant. As the project pertained to understanding the motivations and behaviours of global audiences, businesses with expertise in qualitative research and international relations could also leverage this opportunity to expand their portfolio.

## Notice

This project will conduct foundational research that can be used in Defence contexts to apply audience analysis and Information Environment Assessment. Its goal is to increase understanding of what factors shape the identities, motivations and behaviours of overseas audiences (hostile, neutral and friendly), including the role of perceptions, beliefs, values.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8a2f1860-955f-4f70-9d71-e3ac432a3c30 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Jan 2022 |
| Submission deadline | 28 Sep 2021 |
| Future notice date | Not specified |
| Award date | 20 Oct 2021 |
| Contract period | 20 Oct 2021 - 24 Jun 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £60,750 |
| Lots value | Not specified |
| Awards value | £60,750 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFENCE SCIENCE AND TECHNOLOGY LABORATORY |
| Locality | SALISBURY |
| Post town | Salisbury |
| Postcode | SP4 0JQ |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK72 Wiltshire |
| Local authority | Wiltshire |
| Electoral ward | Winterslow & Upper Bourne Valley |
| Westminster constituency | Salisbury |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BAE SYSTEMS (OPERATIONS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 25 Jan 2022 at 11:54 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8a2f1860-955f-4f70-9d71-e3ac432a3c30
- 25 Nov 2021 at 15:21 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8a2f1860-955f-4f70-9d71-e3ac432a3c30
- 19 Nov 2021 at 11:12 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8a2f1860-955f-4f70-9d71-e3ac432a3c30

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8a2f1860-955f-4f70-9d71-e3ac432a3c30
  25th January 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/dd1ccfc1-6b2d-4cd1-b11f-f0d3535ad9ef
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/5df105b0-069a-4a05-9fc7-2671fecb83cc
  Tasking Order Form
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/823d1d79-ebc4-4b5a-8b20-8f9e41861edb
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/e20d45b5-6b25-41dc-a22a-79b32faffb5a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/d9c00e5e-8f13-4e8e-bd5b-5e64793dbe31

## Provenance

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