---
title: "PH Live Longer Better Continence Marketing Campaign - Digital Radio"
ocid: "ocds-b5fd17-39b13492-c6df-4c5e-8720-f74989029c47"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-39b13492-c6df-4c5e-8720-f74989029c47"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-39b13492-c6df-4c5e-8720-f74989029c47.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-39b13492-c6df-4c5e-8720-f74989029c47.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HAMPSHIRE COUNTY COUNCIL"
published: "2026-06-18"
---

# PH Live Longer Better Continence Marketing Campaign - Digital Radio

Buyer: HAMPSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-39b13492-c6df-4c5e-8720-f74989029c47

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-39b13492-c6df-4c5e-8720-f74989029c47)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-39b13492-c6df-4c5e-8720-f74989029c47.json)

## Summary

Hampshire County Council has completed a selective procurement process for the "PH Live Longer Better Continence Marketing Campaign - Digital Radio." This project falls under the advertising and marketing services category, with the focus being on a radio campaign in Hampshire, excluding Portsmouth and Southampton. The campaign, targeting adults aged 55 and over (70% male), was awarded on 4th June 2026 and commenced on 18th June 2026, running until 24th August 2026. The council utilised a call-off from a framework agreement, and the contract value stands at £5,000. The procurement method was selective, ensuring a focused and streamlined approach to finding a suitable supplier.

This tender represents growth opportunities for businesses specialising in marketing and advertising, particularly those offering innovative digital radio solutions. The contract was awarded to Bauer Consumer Media Limited, indicating a preference for small and medium-sized enterprises (SMEs) capable of delivering effective campaign outcomes. Businesses that can provide targeted advertising services, especially those experienced in radio ads or digital marketing catering to older demographics, would find this type of tender a strategic fit to expand their portfolios and enhance their visibility within the public sector.

## Notice

Public Health Live Longer Better continence radio campaign. Includes 2-week airtime campaign on Greatest Hits Radio, running from 13 to 26 Jul 2026. Includes 735,637 impacts, and a 6-week Audio Xi campaign targeted at adults in Hampshire aged 55+ (70% male) excluding Portsmouth and Southampton, running from 13 Jul to 24 Aug 2026. Includes 189,428 impressions.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/394652e6-a014-4deb-9178-0be207e93fe8 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Jun 2026 |
| Submission deadline | 15 Apr 2026 |
| Future notice date | Not specified |
| Award date | 3 Jun 2026 |
| Contract period | 17 Jun 2026 - 24 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £5,000 |
| Lots value | Not specified |
| Awards value | £5,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HAMPSHIRE COUNTY COUNCIL |
| Locality | WINCHESTER |
| Post town | Southampton |
| Postcode | SO23 8UJ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Winchester |
| Electoral ward | St Michael |
| Westminster constituency | Winchester |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BAUER CONSUMER MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 18 Jun 2026 at 08:18 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/394652e6-a014-4deb-9178-0be207e93fe8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/394652e6-a014-4deb-9178-0be207e93fe8
  18th June 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-39b13492-c6df-4c5e-8720-f74989029c47. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-39b13492-c6df-4c5e-8720-f74989029c47.json.