---
title: "WP7 - Understanding Consumer Trust in the FSA and Food System and Implications for Comms and Strategy"
ocid: "ocds-b5fd17-39cec370-bd90-41c9-9f56-94fe73bbcfda"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-39cec370-bd90-41c9-9f56-94fe73bbcfda"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-39cec370-bd90-41c9-9f56-94fe73bbcfda.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-39cec370-bd90-41c9-9f56-94fe73bbcfda.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "FOOD STANDARDS AGENCY"
published: "2024-11-19"
---

# WP7 - Understanding Consumer Trust in the FSA and Food System and Implications for Comms and Strategy

Buyer: FOOD STANDARDS AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-39cec370-bd90-41c9-9f56-94fe73bbcfda

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-39cec370-bd90-41c9-9f56-94fe73bbcfda)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-39cec370-bd90-41c9-9f56-94fe73bbcfda.json)

## Summary

The Food Standards Agency (FSA) has completed the procurement process for the tender titled "WP7 - Understanding Consumer Trust in the FSA and Food System and Implications for Comms and Strategy". This tender falls under the industry category of research and development services and related consultancy services (CPV: 73000000). The public procurement process was finalised with the contract award on 23rd October 2024 and will commence on 1st August 2024, ending on 1st February 2025. The project, valued at GBP 49,200, will be executed in various locations including the UK, British Overseas Territories, Channel Islands, Europe, Isle of Man, and globally. The procurement method used was categorised as "Other".

For businesses, this project presents considerable opportunities to contribute to improving consumer trust in the food system, particularly for those experienced in research and consultancy services. However, the tender was not specifically targeted towards SMEs or VCSEs, suggesting that larger organisations like IPSOS MORI UK LIMITED, which has been awarded the contract, might be well-positioned to fulfil these requirements. Companies specialising in strategic communication, consumer behaviour studies, and related consultancy services stand to benefit from engaging with future tenders of this nature by the FSA.

## Notice

Consumer trust in the FSA and food

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/36e20a7f-8e23-4578-9086-bbd3f5939d92 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Nov 2024 |
| Submission deadline | 14 Jul 2024 |
| Future notice date | Not specified |
| Award date | 22 Oct 2024 |
| Contract period | 31 Jul 2024 - 1 Feb 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £49,200 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FOOD STANDARDS AGENCY |
| Locality | YORK |
| Post town | York |
| Postcode | YO1 7PR |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Guildhall |
| Westminster constituency | York Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS MORI |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 19 Nov 2024 at 09:14 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/36e20a7f-8e23-4578-9086-bbd3f5939d92

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/36e20a7f-8e23-4578-9086-bbd3f5939d92
  19th November 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/b4186beb-dcf4-483f-8eca-970c7e3f402a
  WP 7 - Understanding Consumer Trust in the FSA and food system

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-39cec370-bd90-41c9-9f56-94fe73bbcfda. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-39cec370-bd90-41c9-9f56-94fe73bbcfda.json.