---
title: "National Attendance & Behaviour Ambassadors"
ocid: "ocds-b5fd17-3a73e715-bb30-4bb5-80a2-1d6224070d51"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3a73e715-bb30-4bb5-80a2-1d6224070d51"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3a73e715-bb30-4bb5-80a2-1d6224070d51.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3a73e715-bb30-4bb5-80a2-1d6224070d51.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2025-09-09"
---

# National Attendance & Behaviour Ambassadors

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-3a73e715-bb30-4bb5-80a2-1d6224070d51

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## Summary

The Department for Education (DfE) has completed the procurement process to engage two National Attendance & Behaviour Ambassadors, a project valued at £96,000. The procurement was conducted through a selective call-off method from a dynamic purchasing system. This initiative, focused on education and training services within England, aims to develop effective national policies for school attendance and behaviour. The procurement process spanned from the planning phase until the recent award, completed on 1st August 2025. The contract period for the two appointed suppliers, Anvil Education Ltd and Bright Green Learning, will run from 27th August 2025 to 26th August 2027.

This tender offers promising opportunities for businesses, particularly those proficient in educational consultancy and strategic policy development within the education sector. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) were specifically considered suitable candidates for participation. With the objective to enhance school attendance and behaviour practices, businesses focusing on improving educational standards, leadership, and policy development will find this an ideal avenue for growth. The awarded suppliers are expected to work alongside the DfE to shape national strategies, thereby gaining significant exposure and the opportunity to influence key educational policies.

## Notice

The DfE is seeking individuals with an excellent understanding of improving and sustaining high standards for attendance and behaviour in schools; a clear understanding of the school system and the associated national policy challenges and opportunities; and the ability to build relationships and communicate credibly with education leaders around the country. Ambassadors will be sector-facing leaders who promote the importance of school attendance and behaviour and the government's activity in these areas. They will support the DfE in developing effective national attendance and behaviour policy and provide strategic oversight to the Government's Attendance and Behaviour Hubs programme. The National Attendance and Behaviour Ambassadors will support the DfE's attendance agenda; including by supporting schools to make best use of their data and by championing effective school/trust practice. They will support the DfE's agenda on behaviour, including promoting a culture of belonging and safety in school for pupils and staff. Ambassadors shall use all reasonable endeavours to achieve the following aims: Act as a credible voice, in the education sector, to advocate for Government policy on attendance and behaviour and the implementation of an inclusive approach to mainstream education, including through engagement with schools, Multi-Academy Trusts and others in the education sector. Support the DfE, including Regional Improvement for Standards and Excellence (RISE) teams; to develop the Attendance and Behaviour Hubs programme to support schools that need help with their attendance and/or behaviour practice. Support the DfE's wider attendance agenda by reducing variation in school practice between the strongest and weakest schools and helping schools and responsible bodies to meet the statutory expectations and make effective and targeted use of their attendance data. Support the aims of the DfE's behaviour agenda which includes promoting a culture of belonging and safety in school for pupils and staff. Additional information: Ambassadors shall use all reasonable endeavours to achieve the following objectives: Work with the DfE and Ministers to help shape national behaviour and attendance strategy and priorities. Work with the DfE to develop the Attendance and Behaviour Hubs programme. As part of this, ambassadors will focus on: Working with the DfE to design a support approach which supports schools to improve their behaviour, conduct and attendance, whilst ensuring that they are also safe and inclusive environments. Identifying and building on effective practice from the previous attendance hub (unfunded) and behaviour hub (funded) programmes. Improving school leadership, practice and culture. Reducing staff time spent managing behaviour issues. Reducing teaching time lost due to low-level disruption or classroom removal. Supporting schools to use data effectively to target their efforts. Work with policy officials to develop new policy in attendance and behaviour as these arise Ensure that any school-to-school support offer on behaviour or attendance meets the DfE's wider aims and objectives. Promote the DfE's priorities and agenda through ongoing stakeholder engagement, speaking opportunities and conferences Work with the DfE on broader pieces of work relating to behaviour and/or attendance policy, including the development of resources, new policy and other aspects of support for schools and the wider education sector. The DfE is seeking to procure two National Attendance and Behaviour Ambassadors to support the development of effective national attendance and behaviour policy. They will also set the high-level focus of the Government's support offer for schools, in attendance and behaviour management. This opportunity is being advertised via both the ECSC Dynamic Purchasing System and Contracts Finder, and will be managed via the Authorities Jaggaer e-Procurement platform. In order to access this opportunity, please register on our e-procurement system (Jaggaer) with the below link before the tender closes https://education.app.jaggaer.com/web/login.html. ITT_3550

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cc3059bc-2fce-4c4a-8f1d-a6300dce9965 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Sep 2025 |
| Submission deadline | 13 Jun 2025 |
| Future notice date | 30 May 2025 |
| Award date | 31 Jul 2025 |
| Contract period | 26 Aug 2025 - 26 Aug 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £96,000 |
| Lots value | Not specified |
| Awards value | £48,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S1 2JF |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | City |
| Westminster constituency | Sheffield Central |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | ANVIL EDUCATION; BRIGHT GREEN LEARNING |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80000000 - Education and training services

## Release History

- 9 Sep 2025 at 09:43 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cc3059bc-2fce-4c4a-8f1d-a6300dce9965
- 11 Jun 2025 at 10:35 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/03a66c0c-ce37-42a5-9793-444bc73e183a
- 2 Jun 2025 at 08:51 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/03a66c0c-ce37-42a5-9793-444bc73e183a
- 16 May 2025 at 11:22 - Planning - Market Engagement Notice - https://www.contractsfinder.service.gov.uk/Notice/aaa61a7b-78a9-44af-84b7-5300c28fdc2f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cc3059bc-2fce-4c4a-8f1d-a6300dce9965
  9th September 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/03a66c0c-ce37-42a5-9793-444bc73e183a
  11th June 2025 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/aaa61a7b-78a9-44af-84b7-5300c28fdc2f
  16th May 2025 - Early engagement notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/25199323-ff1e-4be0-b8a1-b9f5a995953e
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/281b6797-fbb2-43db-856e-d7d48a3456e4
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/f72c9173-1fa6-463f-a6b9-22fe1936c241
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ffee0bca-c2dd-4b17-a9c8-e7dc32dd34d5
- https://www.contractsfinder.service.gov.uk/Notice/SupplierAttachment/294c2dd3-58a1-4676-9e94-f79602d3dc6b
- https://www.contractsfinder.service.gov.uk/Notice/SupplierAttachment/13c2789e-cd68-464d-941f-2130a881a618

## Notice URLs

- https://education.app.jaggaer.com/web/login.html
- https://www.gov.uk/government/organisations/department-for-education

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3a73e715-bb30-4bb5-80a2-1d6224070d51. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3a73e715-bb30-4bb5-80a2-1d6224070d51.json.