--- title: "Understanding our customers: Qualitative call-off contract" ocid: "ocds-b5fd17-3a76cc0c-adca-11e6-9901-0019b9f3037b" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3a76cc0c-adca-11e6-9901-0019b9f3037b" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3a76cc0c-adca-11e6-9901-0019b9f3037b.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-3a76cc0c-adca-11e6-9901-0019b9f3037b.json" source: "Contracts Finder" current_stage: "Award" buyer: "H M REVENUE & CUSTOMS" published: "2016-11-18" --- # Understanding our customers: Qualitative call-off contract Buyer: H M REVENUE & CUSTOMS Current stage: Award OCID: ocds-b5fd17-3a76cc0c-adca-11e6-9901-0019b9f3037b [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3a76cc0c-adca-11e6-9901-0019b9f3037b) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3a76cc0c-adca-11e6-9901-0019b9f3037b.json) ## Summary The recent procurement process, titled "Understanding our customers: Qualitative call-off contract," was initiated by H M Revenue & Customs (HMRC) for research and development services. This tender falls under the Market Research MR130001 Framework, specifically Lot 3, focusing on the development and testing of concepts for communication products and services. The contract period commenced on 13th September 2016 and is set to last until 31st July 2018, with an option to extend for an additional two years. The procurement is currently at the award stage, with the award made on 13th September 2016, and the tender period concluded on 3rd August 2016. Services will be delivered across various locations, including the United Kingdom and British Overseas Territories. This call-off contract presents significant opportunities for businesses specialising in market research and consultancy, particularly those capable of handling urgent, unplanned projects. Small and medium-sized enterprises (SMEs) are particularly encouraged to participate, as this contract aligns with their capabilities. Companies focused on qualitative research methods, customer insights, and communication strategy development would be well-suited to compete for this contract, aiming to support HMRC's engagement with individual customers, businesses of all sizes, and agents. ## Notice Assignment under the Market Research MR130001 Agreement Contract. To meet an increasing demand for external research that is needed to support HMRC business decisions, the Behavioural Customer & Insight (BCI)Team set up a Quantitative call-off contract in March 2011 to fulfil the need for undertaking urgent small and medium sized projects with quick turnarounds. This contract expires at the end of July 2016. We are seeking to re-tender this contract through the Market Research MR130001 Framework, Lot 3: Develop and Test Concepts for Communication Products and Services and anticipate this call-off contract will last for two years with the option of extending it by a further two years. The specific details of our potential needs over the next year are, as yet, undetermined (the projects, by their very nature tend to be unplanned and urgent - therefore unexpected). The focus of this call-off contract is all three of HMRC's main customer groups which include (a) Individual customers, (b) Small, medium and large businesses, and (c) Agents. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/31428435-8310-4224-a544-eeaf97bf0e0f | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Not specified | | Procurement method | Not Specified | | Procurement method details | Not applicable | | Tender suitability | SME | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 18 Nov 2016 | | Submission deadline | 3 Aug 2016 | | Future notice date | Not specified | | Award date | 12 Sep 2016 | | Contract period | 12 Sep 2016 - 31 Jul 2018 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | H M REVENUE & CUSTOMS | | Locality | LONDON | | Post town | South West London | | Postcode | SW1A 2BQ | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | IPSOS MORI | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73000000 - Research and development services and related consultancy services ## Release History - 18 Nov 2016 at 20:17 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/31428435-8310-4224-a544-eeaf97bf0e0f ## Documents - https://www.contractsfinder.service.gov.uk/Notice/31428435-8310-4224-a544-eeaf97bf0e0f 23rd September 2016 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/51e1a79a-717b-4a19-a489-6a70fdece234 Qualitative Call-Off Contract - Research brief - https://www.contractsfinder.service.gov.uk/Notice/Attachment/187f8c9a-1a31-4390-b801-23ef43312d02 Qualitative call - off contract 2016 - SO ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3a76cc0c-adca-11e6-9901-0019b9f3037b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3a76cc0c-adca-11e6-9901-0019b9f3037b.json.