---
title: "BTA1389 - Creative Services"
ocid: "ocds-b5fd17-3ac4751f-c180-4a44-b5c1-e1e77fd2fb92"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3ac4751f-c180-4a44-b5c1-e1e77fd2fb92"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3ac4751f-c180-4a44-b5c1-e1e77fd2fb92.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3ac4751f-c180-4a44-b5c1-e1e77fd2fb92.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY T/A VISITBRITAIN"
published: "2021-05-20"
---

# BTA1389 - Creative Services

Buyer: BRITISH TOURIST AUTHORITY T/A VISITBRITAIN  
Current stage: Award  
OCID: ocds-b5fd17-3ac4751f-c180-4a44-b5c1-e1e77fd2fb92

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3ac4751f-c180-4a44-b5c1-e1e77fd2fb92)  
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## Summary

The British Tourist Authority, operating under the name VisitBritain, has recently awarded a contract titled "BTA1389 - Creative Services" for the marketing services sector. This contract is aimed at developing a global tourism brand Britain strategy and will be actively managed by MSQ Partners Group Limited. The contract is valued at £4,000,000 and commenced on 20 May 2021, running until 19 May 2022. The procurement method used was a selective procedure, with the tender period closing on 18 May 2021.

This tender presents significant opportunities for businesses specialising in marketing and creative services, particularly those with experience in developing international campaigns. Companies that focus on brand strategy and tourism marketing would be well-suited to explore similar future tenders. Engaging with public procurement processes like this one can facilitate growth and enhance reputational standing, especially for small and medium-sized enterprises (SMEs) looking to expand their client base and capabilities within the sector.

## Notice

Agency selected must be well positioned to support the development of a global tourism brand Britain strategy and international campaign for launch in Jan 2022, in line with the expectations and parameters set by GREAT who own the cross-government communications campaign with the remit of delivering growth and reputation for Britain overseas (more information on this detail, of which the BTA is a key delivery partner.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/efcabb1f-f104-4551-b3b2-b59566d8f8cc |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 May 2021 |
| Submission deadline | 17 May 2021 |
| Future notice date | Not specified |
| Award date | 17 May 2021 |
| Contract period | 19 May 2021 - 19 May 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,000,000 |
| Lots value | Not specified |
| Awards value | £4,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY T/A VISITBRITAIN |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MSQ PARTNERS GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 20 May 2021 at 14:00 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/efcabb1f-f104-4551-b3b2-b59566d8f8cc

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/efcabb1f-f104-4551-b3b2-b59566d8f8cc
  20th May 2021 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=595286713
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3ac4751f-c180-4a44-b5c1-e1e77fd2fb92. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3ac4751f-c180-4a44-b5c1-e1e77fd2fb92.json.