--- title: "Switching Tracker" ocid: "ocds-b5fd17-3ad5d33d-f752-4165-8e9e-65c98aef743c" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3ad5d33d-f752-4165-8e9e-65c98aef743c" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3ad5d33d-f752-4165-8e9e-65c98aef743c.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-3ad5d33d-f752-4165-8e9e-65c98aef743c.json" source: "Contracts Finder" current_stage: "Award" buyer: "OFCOM" published: "2023-07-05" --- # Switching Tracker Buyer: OFCOM Current stage: Award OCID: ocds-b5fd17-3ad5d33d-f752-4165-8e9e-65c98aef743c [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3ad5d33d-f752-4165-8e9e-65c98aef743c) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3ad5d33d-f752-4165-8e9e-65c98aef743c.json) ## Summary Ofcom is the buying organization for the "Switching Tracker" tender in the market research services industry. The procurement stage is complete, with a contract value of £244,470 GBP. The procurement method used was a Mini Competition, with the tender period ending on 9th June 2023. The contract period spans from 29th June 2023 to 31st December 2025. The location for the procurement is in London, United Kingdom. This tender presents an opportunity for businesses in the market research services sector to engage in a quantitative study tracking consumer engagement and switching behaviour among UK decision makers. This tender by Ofcom for the "Switching Tracker" presents an opportunity for SMEs and VCSEs in the services industry to participate in a selective procurement process. The tender aims to study consumer engagement, switching patterns, and provider satisfaction levels in the communication markets. Businesses well-suited to compete include those offering market research services focusing on consumer behaviour analysis. The contract period allows for a long-term engagement till the end of 2025, providing stability and opportunities for growth in business activities related to tracking consumer engagement and satisfaction in the telecommunications sector. ## Notice Ofcom is the regulator for the UK communications industries with responsibilities across television, radio, telecommunications and wireless communications services. Strategic priorities outlined in Ofcom's 2023 annual plan include our duty to ensure fairness for consumers, to promote competition and to ensure markets work effectively for consumers. We must also continue to monitor the effectiveness of annual best tariff and end of tariff notifications, as well as measure participation levels, switching incidence and ease of switching in each market. The Switching Tracker ("ST) is Ofcom's key data source on consumer engagement with communication providers including switching levels across the communications markets (landline, mobile, fixed broadband and multi-channel/pay TV). Since 2010 Ofcom has run this tracking study among UK decision makers aged 16+ in each market. The communications markets continue to evolve in terms of services available, types and length of contracts, and purchasing and payment options (e.g. bundling and prepayment). Furthermore, the activities people use their services and devices for are changing, as is their reliance on these services. All of these aspects and many others have the ability to impact consumer engagement and switching behaviour. Ofcom's research needs to understand not only how many people are switching and engaging in each market but also the drivers and barriers to doing so. Ofcom is procuring a quantitative study tracking consumer engagement, switching and provider/service satisfaction levels among UK decision makers in each market, including those who purchase services as part of the bundle or as "standalone" services. This covers landline, mobile, fixed broadband and pay TV. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d0760fb5-8108-463f-8c7e-57289ab5352d | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Other - Mini Competition | | Tender suitability | SME, VCSE | | Awardee scale | SME | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 5 Jul 2023 | | Submission deadline | 9 Jun 2023 | | Future notice date | Not specified | | Award date | 28 Jun 2023 | | Contract period | 28 Jun 2023 - 31 Dec 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £244,470 | | Lots value | Not specified | | Awards value | £244,470 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | OFCOM | | Locality | LONDON | | Post town | South East London | | Postcode | SE1 9HA | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI44 Lewisham and Southwark | | Local authority | Southwark | | Electoral ward | Borough & Bankside | | Westminster constituency | Bermondsey and Old Southwark | | Delivery location | TLI London | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | CRITICAL RESEARCH | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services ## Release History - 5 Jul 2023 at 16:42 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d0760fb5-8108-463f-8c7e-57289ab5352d - 5 Jul 2023 at 14:09 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d0760fb5-8108-463f-8c7e-57289ab5352d ## Documents - https://www.contractsfinder.service.gov.uk/Notice/d0760fb5-8108-463f-8c7e-57289ab5352d 5th July 2023 - Awarded contract notice on Contracts Finder ## Notice URLs - https://ofcom.bravosolution.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3ad5d33d-f752-4165-8e9e-65c98aef743c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3ad5d33d-f752-4165-8e9e-65c98aef743c.json.