---
title: "GB-Bath: University Brand Review"
ocid: "ocds-b5fd17-3b4ab483-5c00-46a7-9d46-dad020362646"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3b4ab483-5c00-46a7-9d46-dad020362646"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3b4ab483-5c00-46a7-9d46-dad020362646.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3b4ab483-5c00-46a7-9d46-dad020362646.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "UNIVERSITY OF BATH"
published: "2019-12-17"
---

# GB-Bath: University Brand Review

Buyer: UNIVERSITY OF BATH  
Current stage: Tender  
OCID: ocds-b5fd17-3b4ab483-5c00-46a7-9d46-dad020362646

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3b4ab483-5c00-46a7-9d46-dad020362646)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3b4ab483-5c00-46a7-9d46-dad020362646.json)

## Summary

The procurement process initiated by the University of Bath is for a project titled "University Brand Review," which falls under the industry category of marketing management consultancy services. The tender is currently active and employs an open procurement method. Businesses interested in participating must submit their proposals by the deadline of 3rd February 2020. The contract period for the awarded service will commence on 6th March 2020 and will last until 5th March 2023. The main delivery area for this contract is the South West region of the United Kingdom, with a value range between £25,000 and £50,000.

This tender presents significant opportunities for businesses specialising in branding and marketing consultancy. Companies that have a strong background in developing brand positioning, visual identity guidelines, and brand management frameworks would be particularly well-suited for this project. The collaboration with a prestigious institution like the University of Bath could also enhance a company's profile and credibility, helping them to establish further connections within the educational sector and beyond.

## Notice

The University of Bath is reviewing its branding policy. We are seeking a partner to help us develop: -A statement of brand positioning which aligns to the University's agreed core purpose and values and provides an effective strategic platform of distinctive brand expression -New guidelines for visual identity and strategic tone of voice (all media, all marketing, communication and engagement activities) to form the basis of a comprehensive executional toolkit which will be developed in partnership with the University -A brand management framework which ensures that University sub-brands/beacon brands (e.g. Team Bath, School of Management, IAAPS, IPR) and other entities with discrete visual identities are able to market themselves successfully to their individual target audiences whilst aligning with and complementing the University of Bath brand

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d244ea26-3b0e-43f2-9933-26d2971bed3f |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Dec 2019 |
| Submission deadline | 3 Feb 2020 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 6 Mar 2020 - 5 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF BATH |
| Locality | BATH |
| Post town | Bath |
| Postcode | BA2 7AY |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK5 West of England |
| ITL 3 | TLK52 Bath & North East Somerset and South Gloucestershire |
| Local authority | Bath and North East Somerset |
| Electoral ward | Bathwick |
| Westminster constituency | Bath |
| Delivery location | TLK South West (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 17 Dec 2019 at 14:10 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/d244ea26-3b0e-43f2-9933-26d2971bed3f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d244ea26-3b0e-43f2-9933-26d2971bed3f
  17th December 2019 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-Bath:-University-Brand-Review/U87JGUSE3W
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3b4ab483-5c00-46a7-9d46-dad020362646. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3b4ab483-5c00-46a7-9d46-dad020362646.json.