---
title: "Privacy Preserving Advertising Research"
ocid: "ocds-b5fd17-3b8ef6f6-df75-4dfa-925b-045edd42ca0d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3b8ef6f6-df75-4dfa-925b-045edd42ca0d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3b8ef6f6-df75-4dfa-925b-045edd42ca0d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3b8ef6f6-df75-4dfa-925b-045edd42ca0d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "INFORMATION COMMISSIONER'S OFFICE"
published: "2025-09-10"
---

# Privacy Preserving Advertising Research

Buyer: INFORMATION COMMISSIONER'S OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-3b8ef6f6-df75-4dfa-925b-045edd42ca0d

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3b8ef6f6-df75-4dfa-925b-045edd42ca0d)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3b8ef6f6-df75-4dfa-925b-045edd42ca0d.json)

## Summary

The Information Commissioner's Office (ICO), based in Wilmslow, England, has completed a procurement process for a call-off from CCS RM6126 (Research & Insights) concerning "Privacy Preserving Advertising Research". This project falls under the industry category of market and economic research, polling, and statistics, with a total contract value of GBP 62,055. The tender period closed on 30th April 2025, and the contract commenced on 19th June 2025, concluding on 18th September 2025. The procurement followed a selective method through a dynamic purchasing system, and the award phase was completed as of 10th September 2025 with the contract being actively awarded to Thinks Insight and Strategy (BritainThinks) Ltd.

This tender creates opportunities for businesses specialising in research and insights, particularly those with capabilities in understanding public attitudes towards digital advertising. Companies well-suited to compete in such tenders include SMEs that focus on data analysis and qualitative research within the marketing and statistics sectors. The participation of Thinks Insight and Strategy (BritainThinks) Ltd, a UK-based SME, highlights the opportunity for smaller entities to engage in significant government contracts focused on innovative and privacy-sensitive topics.

## Notice

Call-off from CCS RM6126 (Research & Insights). Research exploring the public's understanding and expectations around online advertising.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cb2dd6a3-6643-4dbf-ad8a-0edf89cf5060 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Sep 2025 |
| Submission deadline | 30 Apr 2025 |
| Future notice date | Not specified |
| Award date | 17 Jun 2025 |
| Contract period | 18 Jun 2025 - 18 Sep 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £62,055 |
| Lots value | Not specified |
| Awards value | £62,055 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | INFORMATION COMMISSIONER'S OFFICE |
| Locality | WILMSLOW |
| Post town | Stockport |
| Postcode | SK9 5AF |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD6 Cheshire |
| ITL 3 | TLD62 Cheshire East |
| Local authority | Cheshire East |
| Electoral ward | Wilmslow West and Chorley |
| Westminster constituency | Tatton |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THINKS INSIGHT AND STRATEGY (BRITAINTHINKS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics

## Release History

- 10 Sep 2025 at 11:02 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cb2dd6a3-6643-4dbf-ad8a-0edf89cf5060

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cb2dd6a3-6643-4dbf-ad8a-0edf89cf5060
  10th September 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3b8ef6f6-df75-4dfa-925b-045edd42ca0d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3b8ef6f6-df75-4dfa-925b-045edd42ca0d.json.