---
title: "Customer Segmentation"
ocid: "ocds-b5fd17-3c222bea-2728-4dcf-90aa-e6223cbce612"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3c222bea-2728-4dcf-90aa-e6223cbce612"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3c222bea-2728-4dcf-90aa-e6223cbce612.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3c222bea-2728-4dcf-90aa-e6223cbce612.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LEEDS FEDERATED HOUSING ASSOCIATION LIMITED"
published: "2022-09-07"
---

# Customer Segmentation

Buyer: LEEDS FEDERATED HOUSING ASSOCIATION LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-3c222bea-2728-4dcf-90aa-e6223cbce612

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## Summary

The Leeds Federated Housing Association Limited has awarded a contract for the project titled "Customer Segmentation" to MEL RESEARCH LIMITED. The project involves market research services in the Yorkshire and the Humber region, United Kingdom. The procurement method used was a direct single tender action below threshold. The contract period started on May 13, 2019, and ends on May 12, 2022, with the contract value set at 30,000 GBP.

This tender presents an opportunity for businesses specializing in market research services, particularly those focusing on customer segmentation. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations are well-suited to compete for this contract. The project aims to aid Leeds Federated in gaining a deeper understanding of their customers to enhance communication and engagement strategies.

## Notice

Leeds Federated are seeking a partner to assist with gaining a deeper understanding of our customers (rental tenants, shared owners and leaseholders) to enable more effective communication and proactive engagement

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/73a06bc5-c6ec-42b2-ade0-863fedfccbf0 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Sep 2022 |
| Submission deadline | 4 Apr 2019 |
| Future notice date | Not specified |
| Award date | 28 Apr 2019 |
| Contract period | 12 May 2019 - 12 May 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £30,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LEEDS FEDERATED HOUSING ASSOCIATION LIMITED |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS3 1DE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MEL RESEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 7 Sep 2022 at 14:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/73a06bc5-c6ec-42b2-ade0-863fedfccbf0
- 21 Mar 2019 at 08:51 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/49663dcd-139b-4b6e-a733-29b944dbec7a
- 19 Mar 2019 at 13:22 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/49663dcd-139b-4b6e-a733-29b944dbec7a
- 8 Mar 2019 at 13:23 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/49663dcd-139b-4b6e-a733-29b944dbec7a
- 7 Mar 2019 at 12:17 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/49663dcd-139b-4b6e-a733-29b944dbec7a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/73a06bc5-c6ec-42b2-ade0-863fedfccbf0
  7th September 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/49663dcd-139b-4b6e-a733-29b944dbec7a
  21st March 2019 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/9031745c-3159-4023-b0ea-a406e9d8b0d2
  ITT v1
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/4e02f2b0-e738-43d7-8dc9-7f4d41721836
  Clarifications 001 - 004
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/3928a129-f0c7-45e4-a1a2-b01d1be89c27
  Clarifications 005 - 010

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3c222bea-2728-4dcf-90aa-e6223cbce612. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3c222bea-2728-4dcf-90aa-e6223cbce612.json.