---
title: "Experience Management Software Award"
ocid: "ocds-b5fd17-3c94ddb7-6860-4aef-8159-51ca7b3becde"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3c94ddb7-6860-4aef-8159-51ca7b3becde"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3c94ddb7-6860-4aef-8159-51ca7b3becde.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3c94ddb7-6860-4aef-8159-51ca7b3becde.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UNIVERSITY OF SUNDERLAND"
published: "2026-04-02"
---

# Experience Management Software Award

Buyer: UNIVERSITY OF SUNDERLAND  
Current stage: Award  
OCID: ocds-b5fd17-3c94ddb7-6860-4aef-8159-51ca7b3becde

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## Summary

The University of Sunderland has completed the procurement process for an "Experience Management Software Award". This contract pertains to the industry category of services, specifically under the classification of "Industry specific software package" (CPV code: 48100000). The tender was closed following a selective procurement method, utilising a call-off from the Software Licencing Resellers Agreement (SLRA) framework under its Lot 4 (Other) Software. Key dates include the tender period end date on 10th February 2026 and the subsequent award made on 14th March 2026. The project, valued at £399,432.99, will be executed at the postal code SR1 3SD in Sunderland, covering the contract period from 14th March 2026 to 13th March 2029.

This tender represents a significant business opportunity, particularly for SMEs, evidenced by the successful bid by Academia Limited, a small to medium enterprise. The procurement, focusing on a specialised software solution, is ideally suited for businesses that excel in providing tailored enterprise software solutions and have the necessary expertise to work within existing framework agreements. The contract provides a stable three-year engagement that can facilitate sustained business growth and foster long-term client relationships. SMEs involved in IT software sales and services, specifically those equipped to manage and deploy experience management software packages, would have been well-positioned to compete in this process.

## Notice

Qualtrics XM by means of direct award on the Software Licencing Resellers Agreement (SLRA) framework ITS4042 SU to the ranked 1 reseller: Academia under Lot 4 (Other) Software.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e9ebc711-019b-4779-873a-920548d0e156 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Apr 2026 |
| Submission deadline | 10 Feb 2026 |
| Future notice date | Not specified |
| Award date | 14 Mar 2026 |
| Contract period | 14 Mar 2026 - 13 Mar 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £399,432 |
| Lots value | Not specified |
| Awards value | £399,432 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SUNDERLAND |
| Locality | SUNDERLAND |
| Post town | Sunderland |
| Postcode | SR1 3SD |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC44 Sunderland |
| Local authority | Sunderland |
| Electoral ward | Millfield |
| Westminster constituency | Sunderland Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ACADEMIA |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48100000 - Industry specific software package

## Release History

- 2 Apr 2026 at 11:16 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e9ebc711-019b-4779-873a-920548d0e156

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e9ebc711-019b-4779-873a-920548d0e156
  2nd April 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3c94ddb7-6860-4aef-8159-51ca7b3becde. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3c94ddb7-6860-4aef-8159-51ca7b3becde.json.