---
title: "Big Lottery Rebrand via CCS Framework RM3744 Campaign Solutions"
ocid: "ocds-b5fd17-3c9ea714-72c3-4b88-9b04-a1ab06926928"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3c9ea714-72c3-4b88-9b04-a1ab06926928"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3c9ea714-72c3-4b88-9b04-a1ab06926928.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3c9ea714-72c3-4b88-9b04-a1ab06926928.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE BIG LOTTERY FUND"
published: "2018-05-22"
---

# Big Lottery Rebrand via CCS Framework RM3744 Campaign Solutions

Buyer: THE BIG LOTTERY FUND  
Current stage: Award  
OCID: ocds-b5fd17-3c9ea714-72c3-4b88-9b04-a1ab06926928

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3c9ea714-72c3-4b88-9b04-a1ab06926928)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3c9ea714-72c3-4b88-9b04-a1ab06926928.json)

## Summary

The Big Lottery Fund, based in London, is currently engaged in an award process for the tender titled "Big Lottery Rebrand via CCS Framework RM3744 Campaign Solutions." This procurement, classified under marketing management consultancy services, involves strategic support for brand development and identity over multiple delivery addresses, including the UK and British Overseas Territories. The contract period is set from 29 March 2018 to 27 May 2019, with the recent award date being 28 March 2018. The procurement method used is selective, with the tender's end date for submissions having been 28 February 2018.

This tender presents significant opportunities for businesses specialising in branding and marketing consultancy, especially those that focus on creative development and strategic communications. Companies that are well-suited to compete in this process include SMEs with expertise in public relations, brand architecture, and internal engagement strategies, as well as those capable of delivering comprehensive evaluation frameworks and training programmes. Engaging in this contract could enable businesses to expand their portfolio and strengthen their reputation in the public sector.

## Notice

The scope of this brief does not include the delivery of an external-facing campaign but we need a brand that has the potential to campaign against the proposition that is agreed upon. Lot 1: - Overarching narrative that will be clearly articulated and easily accessible for every staff member and every area of work. The narrative should be developed into impact measures that will be used to tell the story of the impact of National Lottery funding. Lot 2: - Brand architecture to include: o Brand purpose that speaks to the One National Lottery purpose and our strategy People in the Lead. o Creative identity to work across all channels o Visual identity, potentially new name and logo (includes all elements of visual ID - colours, typography, photography, graphic devices, etc, from territories and concepts through to full set of guidelines) o Verbal identity - Resources and assets for colleagues across the Fund and grantholders to use that are accessible, creative, achieve stand out and are cost effective - Strategic support on evaluation framework and market research - Strategic support on brand governance framework - Internal engagement strategy and implementation of an internal behaviour change programme across the organisation. The agency will be required to plan and shape the programme and deliver training so the roll-out can be managed internally. - Strategic support on an external engagement strategy and integrated communications plan - Idea generation on how this work could emerge into campaign(s) that meet the aims of the organisation

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f72357ec-0538-45b3-9b09-34b7b64fa3fd |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 May 2018 |
| Submission deadline | 28 Feb 2018 |
| Future notice date | Not specified |
| Award date | 27 Mar 2018 |
| Contract period | 28 Mar 2018 - 27 May 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE BIG LOTTERY FUND |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC4A 1DE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Castle Baynard |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 23RED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services
- 79416200 - Public relations consultancy services

## Release History

- 22 May 2018 at 12:58 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f72357ec-0538-45b3-9b09-34b7b64fa3fd

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f72357ec-0538-45b3-9b09-34b7b64fa3fd
  22nd May 2018 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3c9ea714-72c3-4b88-9b04-a1ab06926928. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3c9ea714-72c3-4b88-9b04-a1ab06926928.json.