---
title: "Past Government-Led Behaviour Change Research"
ocid: "ocds-b5fd17-3ca7a0af-4819-4a84-8d9f-0e5c42fccb0d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3ca7a0af-4819-4a84-8d9f-0e5c42fccb0d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3ca7a0af-4819-4a84-8d9f-0e5c42fccb0d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3ca7a0af-4819-4a84-8d9f-0e5c42fccb0d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UK SHARED BUSINESS SERVICES LIMITED"
published: "2021-06-08"
---

# Past Government-Led Behaviour Change Research

Buyer: UK SHARED BUSINESS SERVICES LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-3ca7a0af-4819-4a84-8d9f-0e5c42fccb0d

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## Summary

The UK Shared Business Services Limited has awarded a contract titled "Past Government-Led Behaviour Change Research" under the research services category. This procurement process was initiated through a selective method via a call-off from the Energy and Climate Change Behavioural Science Framework Agreement, and the award was published on 8th June 2021. The contract value is £25,745.25, with the contract period commencing on 9th March 2021 and concluding on 28th April 2021. The relevant location for this procurement is Swindon, England, where the buyer is based.

This tender presents significant opportunities for businesses, particularly those with expertise in behavioural science and public engagement strategies aimed at net zero initiatives. Firms specialising in research services, particularly those with a background in analysing and influencing behaviour change in public sectors, will find this award aligns with their capabilities. This project requires suppliers that can synthesise evidence from past government programmes while offering insights that can support the development of effective strategies for engaging the public in climate-related behaviour changes.

## Notice

**Please note this is an Award Notice not a call for competition** This contract has been awarded via Energy and Climate Change Behavioural Science Framework Agreement. Reference: CR20116. Background Our team would like to build the evidence base on successful government programmes to change the general public's behaviour, to understand what components, make government-led behaviour change successful and how this evidence can be applied to the context of net zero behaviour change. We are looking to review the full range of levers used to influence behaviour, i.e., regulatory, fiscal, comms, etc. We are also looking to develop a clear set of principles for supporting behaviour change for net zero. We currently have conflicting evidence from different sources and need a synthesis that evaluates the conflicting evidence and comes to some clear positions on principles to help guide our approach to supporting behaviour change. Rationale The rationale of carrying out this research is to aid the team's work on developing a successful behaviour change and public engagement strategy for net zero. The research would help to inform the direction of these strategies and methods that should be employed to achieve our team's objectives for increasing awareness and engagement with the public on what is required of them to help reach net zero. This is a behavioural insights project because we want to draw on the experience of suppliers in the framework to analyse past government programmes with a behavioural lens and assess which aspects could be applied to a net zero context. This will require a strong degree of behavioural expertise. Desired Outputs: A short report. The output will largely be integrated into Chapter 2 of the Behaviour Change Strategy. We will need past examples of where HMG has successfully influenced behaviour change before, why it worked, will it work in the context of climate and energy, what insights can be gained, and to use this to generate a clear set of guiding principles for how we can achieve behaviour change for net zero. We would also like to factor in time for a final findings presentation.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b5047cda-e86a-4b79-a156-881babecbca3 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Jun 2021 |
| Submission deadline | 2 Mar 2021 |
| Future notice date | Not specified |
| Award date | 4 Mar 2021 |
| Contract period | 9 Mar 2021 - 28 Apr 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £25,745 |
| Lots value | Not specified |
| Awards value | £25,745 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UK SHARED BUSINESS SERVICES LIMITED |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN2 1FL |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Rodbourne Cheney |
| Westminster constituency | Swindon North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BEHAVIOURAL INSIGHTS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 8 Jun 2021 at 14:42 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b5047cda-e86a-4b79-a156-881babecbca3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b5047cda-e86a-4b79-a156-881babecbca3
  8th June 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/SupplierAttachment/f5a7af87-15ac-4e3c-8fb5-12e6265a0bfb

## Notice URLs

- http://www.uksbs.co.uk

## Provenance

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