---
title: "Persuasion Planning Framework"
ocid: "ocds-b5fd17-3cb3a216-ec2f-46ac-ac83-8fba7bba9542"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3cb3a216-ec2f-46ac-ac83-8fba7bba9542"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3cb3a216-ec2f-46ac-ac83-8fba7bba9542.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3cb3a216-ec2f-46ac-ac83-8fba7bba9542.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFENCE SCIENCE AND TECHNOLOGY LABORATORY"
published: "2022-01-13"
---

# Persuasion Planning Framework

Buyer: DEFENCE SCIENCE AND TECHNOLOGY LABORATORY  
Current stage: Award  
OCID: ocds-b5fd17-3cb3a216-ec2f-46ac-ac83-8fba7bba9542

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## Summary

The Defence Science and Technology Laboratory is conducting a procurement for the "Persuasion Planning Framework," a research initiative valued at £69,753, intended to enhance the UK's understanding of engaging with overseas audiences. The procurement process is currently in the award stage following a selective tender that ended on 16th September 2021, with the contract period running from 17th September 2021 to 31st March 2022. The research falls under the industry category of "Design and execution of research and development," and the contract is set to be executed in the South East region of the United Kingdom.

This tender presents significant opportunities for businesses specialising in research and development services, particularly those with expertise in communication strategies and behavioural analysis. Companies that can provide innovative solutions for engaging diverse audiences internationally would be well-suited to compete for contracts related to this initiative. The nature of the contract also suggests a call-off from a framework agreement, which could allow for subsequent opportunities within the broader framework formed by the Ministry of Defence's requirements.

## Notice

This research is intended to inform MoD and wider government understanding of how to engage and inform, influence or change the behaviour of overseas audiences. Specifically the research will develop guidance alongside a supporting framework that will aid information activity practitioners in utilising persuasive techniques to achieve a range of effects aimed at a range of overseas audiences.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f45a9b69-839c-4b90-bcac-e2af4577892a |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Goods |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Jan 2022 |
| Submission deadline | 16 Sep 2021 |
| Future notice date | Not specified |
| Award date | 16 Sep 2021 |
| Contract period | 16 Sep 2021 - 31 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £69,753 |
| Lots value | Not specified |
| Awards value | £69,753 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFENCE SCIENCE AND TECHNOLOGY LABORATORY |
| Locality | SALISBURY |
| Post town | Salisbury |
| Postcode | SP4 0JQ |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK72 Wiltshire |
| Local authority | Wiltshire |
| Electoral ward | Winterslow & Upper Bourne Valley |
| Westminster constituency | Salisbury |
| Delivery location | TLJ South East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | QINETIQ |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73300000 - Design and execution of research and development

## Release History

- 13 Jan 2022 at 11:45 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f45a9b69-839c-4b90-bcac-e2af4577892a
- 5 Oct 2021 at 10:35 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f45a9b69-839c-4b90-bcac-e2af4577892a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f45a9b69-839c-4b90-bcac-e2af4577892a
  13th January 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/f9baf3bc-3bfb-45e4-bafa-9f62699a22cc
  Tasking Form Part A
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/985abbf1-05b4-4b52-8b8a-59b902e2d93c
  Tasking Form Part B - SOR
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/6b2a1090-c78c-4637-aed7-4f836d988c9e
  Tasking Form Part C
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/3656e034-ae76-4363-8055-5e731baf9065
  Tasking order form - task overview.
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/71788a71-a735-4370-bbe1-4a86eef63463
  Tasking order form - statement of requirement.
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/8058d6a5-dda6-4e9b-abd3-5dd7c3952c23
  Tasking order form - supplier response.

## Provenance

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