--- title: "Oxford to Cambridge Pan-Regional Partnership-Branding and Identity" ocid: "ocds-b5fd17-3cd49e6f-3e45-40ce-80ca-fb9966f1a2f5" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3cd49e6f-3e45-40ce-80ca-fb9966f1a2f5" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3cd49e6f-3e45-40ce-80ca-fb9966f1a2f5.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-3cd49e6f-3e45-40ce-80ca-fb9966f1a2f5.json" source: "Contracts Finder" current_stage: "Tender" buyer: "CHERWELL DISTRICT COUNCIL" published: "2023-12-11" --- # Oxford to Cambridge Pan-Regional Partnership-Branding and Identity Buyer: CHERWELL DISTRICT COUNCIL Current stage: Tender OCID: ocds-b5fd17-3cd49e6f-3e45-40ce-80ca-fb9966f1a2f5 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3cd49e6f-3e45-40ce-80ca-fb9966f1a2f5) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3cd49e6f-3e45-40ce-80ca-fb9966f1a2f5.json) ## Summary The Cherwell District Council, based in Banbury, United Kingdom, has initiated a tender process titled "Oxford to Cambridge Pan-Regional Partnership-Branding and Identity" within the business services category for marketing and consulting services. The procurement stage is currently in the tender phase, with a deadline for submissions set for January 15, 2024. The contract period is scheduled to start on January 16, 2024, and end on May 31, 2024. This tender opportunity presents a chance for businesses, particularly those specialising in advertising, marketing, and branding services, to engage with a high-profile project aimed at developing a regional brand narrative for the Oxford to Cambridge region. Small and medium enterprises (SMEs) are encouraged to participate, as the Cherwell District Council has indicated a preference for SME involvement in this procurement process. ## Notice Phase one: brand narrative development * Immersion in the region to appreciate its assets, challenges, development opportunities, spatial relationships, connectivity and gateways. * Rigorous stakeholder and audience mapping to identify target audiences and the most appropriate stakeholders to listen to, to develop a regional brand narrative. * Desk research of relevant strategies, plans, and policies covering the region along with media coverage and social media content. * Stakeholder engagement at a senior level with key individuals, groups and organisations both inside and outside the region e.g.focus groups, interviews etc. * Analysis of the immersion, research and stakeholder engagement to develop an evidence base to create a place led narrative for the region. Presentation of the evidence base and recommended narrative to the Partnership's Branding and Identity Steering Group along with recommendations for brand name approach. * Creation of the Oxford to Cambridge regional brand narrative (as a c1500 word document) aimed at stakeholders. Phase two: Visual brand identity - to progress subject to satisfactory progress made on brand narrative development (Phase 1), and endorsed by the pan-Regional Partnership's Branding and Identity Steering Group. * Production of a visual language and visual identity to convey the narrative including any place-led photography required (with the provider taking responsibility for any logistics) to convey the narrative and highlight the assets of the region. * Creation of a place brand toolkit, including logos, fonts, colour palettes, photography and core assets, and brand use guidelines. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2eb59784-a5d9-4396-bea7-8a43bf1dfc2c | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 11 Dec 2023 | | Submission deadline | 15 Jan 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 16 Jan 2024 - 31 May 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CHERWELL DISTRICT COUNCIL | | Locality | BANBURY | | Post town | Oxford | | Postcode | OX15 4AA | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire | | ITL 3 | TLJ14 Oxfordshire CC | | Local authority | Cherwell | | Electoral ward | Adderbury, Bloxham and Bodicote | | Westminster constituency | Banbury | | Delivery location | TLJ South East (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security - 79340000 - Advertising and marketing services - 79342000 - Marketing services ## Release History - 11 Dec 2023 at 16:07 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2eb59784-a5d9-4396-bea7-8a43bf1dfc2c ## Documents - https://www.contractsfinder.service.gov.uk/Notice/2eb59784-a5d9-4396-bea7-8a43bf1dfc2c 11th December 2023 - Opportunity notice on Contracts Finder - https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=76117&B=CHERWELL Additional data - https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/146564 User / Company ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3cd49e6f-3e45-40ce-80ca-fb9966f1a2f5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3cd49e6f-3e45-40ce-80ca-fb9966f1a2f5.json.