--- title: "West Yorkshire Combined Authority Brand Review" ocid: "ocds-b5fd17-3d156bcf-1f1e-4707-af55-224288fa2525" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3d156bcf-1f1e-4707-af55-224288fa2525" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3d156bcf-1f1e-4707-af55-224288fa2525.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-3d156bcf-1f1e-4707-af55-224288fa2525.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WEST YORKSHIRE COMBINED AUTHORITY" published: "2022-06-22" --- # West Yorkshire Combined Authority Brand Review Buyer: WEST YORKSHIRE COMBINED AUTHORITY Current stage: Tender OCID: ocds-b5fd17-3d156bcf-1f1e-4707-af55-224288fa2525 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3d156bcf-1f1e-4707-af55-224288fa2525) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3d156bcf-1f1e-4707-af55-224288fa2525.json) ## Summary The procurement process for the "West Yorkshire Combined Authority Brand Review" is currently in the Tender stage, with the West Yorkshire Combined Authority acting as the buying organisation. This project falls under the Business services category, specifically focused on marketing and branding, and is set in Leeds, England. The tender was published on 22 June 2022, with responses due by 13 July 2022. The selected contractor will provide branding services beginning on 14 July 2022, and the contract will run until 30 November 2022. The procurement method employed for this engagement is an open procedure, allowing any interested parties to submit their proposals. This tender presents significant opportunities for businesses in the marketing and branding sectors, particularly those specialising in brand strategy, advertising, and marketing management consultancy. Agencies with experience in developing cohesive brand identities and strategies will find this opportunity especially aligned with their capabilities. The project aims to consolidate multiple brand identities into a unified identity for the Mayor of West Yorkshire, thereby presenting a unique challenge and potential for impactful creative solutions. ## Notice West Yorkshire Combined Authority (the CA) work in partnership with local authorities and business partners to deliver policies and programmes which directly benefit the people of West Yorkshire. West Yorkshire Mayoral Combined Authority is a complex organisation with multiple brands, visual identities, audiences, engagement points and partners, partly as a result of it having had several predecessor organisations which have merged. With numerous brands competing for attention, a complex mix of service and partner identities and a corporate identity, we require support from a branding agency to help navigate and reset who we are for a new era, around the unifying identity of the Mayor of West Yorkshire. We wish to appoint an external branding agency to work with us on establishing a new brand identity or identities. The brief comprises of four stages: 1.A desktop review of our current brand identities within the context they operate in 2. Recommendations on next steps (brand hierarchy and creative solutions) 3. Engagement and testing with senior stakeholders and our wider audience 4. Delivery of a new set of brand identities and all related guidelines and assets ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/de7e1b79-c954-4a12-b38b-fd0657c2aba2 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 22 Jun 2022 | | Submission deadline | 13 Jul 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 13 Jul 2022 - 30 Nov 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST YORKSHIRE COMBINED AUTHORITY | | Locality | LEEDS | | Post town | Leeds | | Postcode | LS1 2DE | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE4 West Yorkshire | | ITL 3 | TLE42 Leeds | | Local authority | Leeds | | Electoral ward | Little London & Woodhouse | | Westminster constituency | Leeds Central and Headingley | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79413000 - Marketing management consultancy services ## Release History - 22 Jun 2022 at 16:04 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/de7e1b79-c954-4a12-b38b-fd0657c2aba2 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/de7e1b79-c954-4a12-b38b-fd0657c2aba2 22nd June 2022 - Opportunity notice on Contracts Finder - https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=49527&B=UK Additional data - https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103257 User / Company ## Notice URLs - https://www.westyorks-ca.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3d156bcf-1f1e-4707-af55-224288fa2525. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3d156bcf-1f1e-4707-af55-224288fa2525.json.