---
title: "22098 Service Concession Contract for the Management of Sponsorship"
ocid: "ocds-b5fd17-3d48ebbe-c6b5-4ffb-83a9-c73ab8ffa023"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3d48ebbe-c6b5-4ffb-83a9-c73ab8ffa023"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3d48ebbe-c6b5-4ffb-83a9-c73ab8ffa023.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3d48ebbe-c6b5-4ffb-83a9-c73ab8ffa023.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CAMBRIDGESHIRE COUNTY COUNCIL"
published: "2024-03-14"
---

# 22098 Service Concession Contract for the Management of Sponsorship

Buyer: CAMBRIDGESHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-3d48ebbe-c6b5-4ffb-83a9-c73ab8ffa023

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## Summary

The Cambridgeshire County Council is awarding a Service Concession Contract for the Management of Sponsorship, within the advertising and marketing services industry category. This contract involves managing sponsorship for roundabouts and includes maintenance, signage installation, and community engagement. The contract value is £637,000, with a contract period from 1st April 2024 to 31st March 2027.

This tender provides an opportunity for small and medium-sized enterprises (SMEs) and other businesses in the advertising and marketing services sector to compete. Interested providers must register on the "Procontract Portal" to access detailed tender information. The procurement method for this contract is an open procedure, with the tender period ending on 8th January 2024, and the contract commencing on 4th March 2024. The buying organisation, Cambridgeshire County Council, plays a key role in this procurement process as the contracting authority.

## Notice

Cambridgeshire County Council is seeking a suitable provider to manage the Sponsorship and Maintenance for the Councils' owned roundabouts. The Service Provider will provide a complete service securing roundabout sponsorship, collecting payments, general monthly maintenance, and signage installation, and relevant community engagement. This is a concessions contract, whereby the Authority expect to receive a guaranteed minimum annual payment from the successful provider as well as an open book profit share process thereafter, and also requires the successful provider to maintain all roundabouts within the country, whether currently sponsored or not. Potential Providers will need to register an account via the "Procontract Portal" at https://procontract.due-north.com/Register before being able to view the full tender details. In order to access the tender documentation, click "Find Opportunities", then on the drop-down menu, filter by "Cambridgeshire Public Services" by clicking on "Update" to find the relevant opportunity or alternatively within the organisations drop down select Cambridgeshire County Council to also find the relevant opportunity

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b736bdf4-72c5-46c0-9fd0-10561b32a43a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Mar 2024 |
| Submission deadline | 8 Jan 2024 |
| Future notice date | Not specified |
| Award date | 12 Mar 2024 |
| Contract period | 31 Mar 2024 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £400,000 |
| Lots value | Not specified |
| Awards value | £637,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CAMBRIDGESHIRE COUNTY COUNCIL |
| Locality | HUNTINGDON |
| Post town | Peterborough |
| Postcode | PE28 4YE |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH4 Cambridgeshire and Peterborough |
| ITL 3 | TLH42 Cambridgeshire CC |
| Local authority | Huntingdonshire |
| Electoral ward | The Stukeleys |
| Westminster constituency | Huntingdon |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MARKETING FORCE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 14 Mar 2024 at 10:05 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b736bdf4-72c5-46c0-9fd0-10561b32a43a
- 27 Nov 2023 at 15:08 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ec416513-34ea-4704-aabf-8769f79650df

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b736bdf4-72c5-46c0-9fd0-10561b32a43a
  14th March 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/ec416513-34ea-4704-aabf-8769f79650df
  27th November 2023 - Opportunity notice on Contracts Finder

## Notice URLs

- https://procontract.due-north.com/Register
- https://www.cambridgeshire.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3d48ebbe-c6b5-4ffb-83a9-c73ab8ffa023. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3d48ebbe-c6b5-4ffb-83a9-c73ab8ffa023.json.
