---
title: "Early Years Childcare Workforce Recruitment Events Marketing ITT 2024 con_26764"
ocid: "ocds-b5fd17-3d60f984-3de4-4e0d-ab1f-876e29ca1c24"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3d60f984-3de4-4e0d-ab1f-876e29ca1c24"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3d60f984-3de4-4e0d-ab1f-876e29ca1c24.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3d60f984-3de4-4e0d-ab1f-876e29ca1c24.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2025-05-15"
---

# Early Years Childcare Workforce Recruitment Events Marketing ITT 2024 con_26764

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-3d60f984-3de4-4e0d-ab1f-876e29ca1c24

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3d60f984-3de4-4e0d-ab1f-876e29ca1c24)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3d60f984-3de4-4e0d-ab1f-876e29ca1c24.json)

## Summary

The procurement process titled "Early Years Childcare Workforce Recruitment Events Marketing ITT 2024" was initiated by the Department for Education in England, located at Sanctuary Buildings, London. The contract has been awarded to Identity Events Management Ltd, based in East Sussex, for a sum of £2,700,000. The procurement falls under the 'Public relations services' industry category with a focus on the strategic planning and execution of events aimed at supporting recruitment efforts across various regions. The procurement method was selective, conducted through a call-off from a dynamic purchasing system. The contract period commenced on 22 April 2025 and will conclude on 23 April 2028, marking this as a key award stage in the procurement timeline.

This tender presents substantial opportunities for businesses specialising in event management, logistics, and marketing services. With a focus on innovative event solutions including virtual and face-to-face engagements, companies with capabilities in creative copywriting, content production, and data management will find this contract particularly advantageous. SMEs are encouraged to explore collaborative ventures, which could substantially benefit from the logistics and strategic planning aspects integral to this tender, thereby fostering growth and expanding their operational reach across targeted regions within England and international sites.

## Notice

The Department for Education (The Client) is launchung this tender to support the existing "Do Something Big campaign" We require an end-to-end events marketing agency to provide the planning and delivery of a series of events across target regions in England, using a hybrid approach of face-to-face and digital activities. Activities could include, but are not limited to: - Planning and delivery of a roadshow of pop-up events in local authorities most in need of localised support. - Full management and coordination of attendance at existing events, for example career fairs, trade shows or events where our audiences frequent. - Planning and delivery of virtual events, such as webinars or Q&A sessions. We are however open to new, innovative ideas as to what mix of events would be the most successful in reaching our target audiences. In addition to the strategic planning and delivery of events, we expect the successful agency to deliver supply the following services: - Event and logistics management for all events including storage, transportation and set-up of event stands, display, literature and merchandise; Sourcing, contracting and management of venues, insurance and event staff. - Creative copywriting, design and production to support event activity. This could include the development of bespoke messaging, email templates, content, creative assets and any bespoke merchandise or other event collateral required. - Data collection of expressions of interest, including database management support. - Reporting and evaluation of event activities against objectives and KPIs.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a204b093-6576-44cc-8366-4f31de724fd0 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 May 2025 |
| Submission deadline | 5 Dec 2024 |
| Future notice date | Not specified |
| Award date | 21 Apr 2025 |
| Contract period | 21 Apr 2025 - 23 Apr 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,700,000 |
| Lots value | Not specified |
| Awards value | £2,700,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IDENTITY EVENTS MANAGEMENT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 15 May 2025 at 07:23 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a204b093-6576-44cc-8366-4f31de724fd0

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a204b093-6576-44cc-8366-4f31de724fd0
  15th May 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/6447c4ba-3dea-4058-bdb6-e010fe76b752
  Redacted Contract

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3d60f984-3de4-4e0d-ab1f-876e29ca1c24. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3d60f984-3de4-4e0d-ab1f-876e29ca1c24.json.