---
title: "Market Research Services Framework"
ocid: "ocds-b5fd17-3d74fb60-d155-435b-a538-22e3114c2a52"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3d74fb60-d155-435b-a538-22e3114c2a52"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3d74fb60-d155-435b-a538-22e3114c2a52.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3d74fb60-d155-435b-a538-22e3114c2a52.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE BRITISH BROADCASTING CORPORATION (BBC)"
published: "2023-04-11"
---

# Market Research Services Framework

Buyer: THE BRITISH BROADCASTING CORPORATION (BBC)  
Current stage: Award  
OCID: ocds-b5fd17-3d74fb60-d155-435b-a538-22e3114c2a52

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## Summary

The British Broadcasting Corporation (BBC) has recently awarded a Framework Agreement for Market Research Services valued at GBP 50,000,000. The agreement is divided into three lots targeting various research requirements, such as continuous tracking studies, bespoke audience research, and children and education research. Suppliers bid for specific lots and the contract period spans from March 1, 2023, to February 28, 2027.

This procurement opportunity by the BBC presents a chance for businesses to provide market research services. Small and medium-sized enterprises, as well as larger firms, interested in delivering complex and strategic media sector research, audience insight projects, or children and education research, would be well-suited to compete. The opportunity allows suppliers to engage in a framework agreement with a committed spend over 48 months, opening doors for revenue growth and business expansion.

## Notice

The BBC has awarded a Framework Agreement for the delivery of Market Research Services. The Framework Agreement is divided into 3 separate Lots. Tenderers bid individually for either Lot 1a, Lot 1b or Lot 2 or a combination of them, where they met the Minimum Standards. The following includes the expected total value of spend for each Lot on the Framework Agreement, for the full Term (48 months). Lot 1a Continuous Tracking Studies Research - This Lot is targeted at meeting the BBC's most complex and strategic media sector research requirements, integrating behavioural (use and consumption) and perception (experience / satisfaction) and applying a leading edge of technological development in data collection and processing and brand tracking studies. Total value of PS42,100,000. Lot 1b Bespoke Audience Research Projects - This Lot is targeted at research studies that provide insight into people's usage of and attitudes to media products and services, drawing on input from a range of different demographic groups and geographical regions, including the requirement to sample harder to reach, niche and diverse audiences within any methodology. Total value of PS6,520,000. Lot 2 Children and Education Research - This Lot is targeted at research studies that provide insight into how children discover our content, how children find and consume media and who is influential in helping them choose. Total value of PS1,380,000. NB - the total values are not committed spend, and are therefore only an expectation of spend that could be made through the Framework Agreement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b1e4530c-8f86-4a86-90b2-3c2e88a137a6 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large, SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Apr 2023 |
| Submission deadline | 30 May 2022 |
| Future notice date | Not specified |
| Award date | 1 Mar 2023 |
| Contract period | 1 Mar 2023 - 28 Feb 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000,000 |
| Lots value | Not specified |
| Awards value | £50,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE BRITISH BROADCASTING CORPORATION (BBC) |
| Locality | LONDON |
| Post town | West London |
| Postcode | W12 7TQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | West End |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 27 |
| Supplier names | 2CV; BEANO STUDIOS; BMG RESEARCH; DIFFERENTOLOGY; DIPSTICKS RESEARCH; DJS RESEARCH; ESRO; EVERFI; FLOOD AND PARTNERS; GFK; HARRIS INTERACTIVE; HOOK RESEARCH; IPSOS MORI; JIGSAW RESEARCH; KANTAR MEDIA; MAGENTA RESEARCH; MEL RESEARCH; MTM LONDON; NIELSEN MEDIA RESEARCH; OXYGEN BRAND CONSULTING; SAUL PARKER CONSULTING LIMITED T/A THE GOOD SIDE; SHERBERT RESEARCH; TRINITY MCQUEEN; TRUTH CONSULTING; WALNUT; YONDER CONSULTING; YOUGOV |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 11 Apr 2023 at 15:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b1e4530c-8f86-4a86-90b2-3c2e88a137a6
- 29 Apr 2022 at 16:32 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/06951e65-37e9-4a35-9ce3-190d2540690a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b1e4530c-8f86-4a86-90b2-3c2e88a137a6
  11th April 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/06951e65-37e9-4a35-9ce3-190d2540690a
  29th April 2022 - Opportunity notice on Contracts Finder
- https://bbc.bravosolution.co.uk/
  BBC eSourcing

## Notice URLs

- https://bbc.bravosolution.co.uk/web/login.html

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3d74fb60-d155-435b-a538-22e3114c2a52. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3d74fb60-d155-435b-a538-22e3114c2a52.json.