---
title: "2024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork)"
ocid: "ocds-b5fd17-3d9dd3f7-4eac-4835-9776-53f6ac42a904"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3d9dd3f7-4eac-4835-9776-53f6ac42a904"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3d9dd3f7-4eac-4835-9776-53f6ac42a904.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3d9dd3f7-4eac-4835-9776-53f6ac42a904.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "AHDB"
published: "2025-05-27"
---

# 2024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork)

Buyer: AHDB  
Current stage: Award  
OCID: ocds-b5fd17-3d9dd3f7-4eac-4835-9776-53f6ac42a904

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## Summary

The Agriculture and Horticulture Development Board (AHDB) has completed a procurement process to secure a supplier for their social media services across the USA, Canada, and Mexico focusing on beef, lamb, and pork. The contract, valued at £367,500, was awarded to Llibertat. Covering advertising and marketing services, this opportunity was conducted through an open procedure, with key stages concluding on 11th April 2025 and the contract set to run from 2nd June 2025 to 1st June 2026. The process was highly competitive, seeking expertise in creating and delivering strategic social media content. Interested businesses were required to submit their tenders by 28th February 2025. AHDB, located in Coventry, served as the primary contracting authority overseeing this initiative.

This tender represents a significant opportunity for businesses involved in strategic communication and marketing, particularly those with capabilities in international outreach and content creation aligned with export markets. Such contracts are suitable for small to medium-sized enterprises (SMEs) willing to tailor content to specific regional markets, utilising cultural insights to increase brand awareness in targeted countries. By engaging in this tender, businesses could significantly expand their portfolio and demonstrate their expertise in delivering social media campaigns that adhere to specific brand guidelines and achieve measurable results across diverse markets.

## Notice

AHDB are planning to find a supplier/agency that will create a strategy, lead on content creation and engage with target audiences via social media in order to understand product requirements and market needs which are crucial in the realm of exports. Listed below are some of the actions/requirements that the supplier/agency will be required to complete throughout the duration of the contract: Strategy & Planning: * Prepare an approach that will make recommendations on the most effective way to fulfil the goals for increasing brand awareness * Provide a detailed content calendar outlining the frequency, type, and timing of social media posts Content Creation: * Create engaging, high quality and relevant content, including but not limited to text, images, videos, and infographics for campaigns * Ensure all content adheres to AHDB brand guidelines and maintains a consistent brand tonality * A point of view on content curation noting that we have staff and farmers creating content * How to best use User-Generated Content (UGC) * Ensure the necessary language skills to communicate effectively with the target audience * Consider using professional translation services to maintain accuracy and cultural sensitivity * Research cultural norms. Be aware of local customs, traditions, and taboos to avoid misunderstandings * Create content that is respectful of diverse cultures and avoids offensive or discriminatory language * Leverage cross-promotion to drive traffic between channels Engage with audience: * Respond promptly to comments and messages on all platforms * Encourage user-generated content through contests or challenges Advertising and promotion: * Develop and execute paid social media campaigns to increase reach, engagement, and sign ups to our Newsletter * Provide regular reports on campaign performance and provide optimisation recommendations Analytics & reporting: * Provide monthly reports outlining key performance metrics, including reach, engagement, conversion rates * Offer insights and recommendations for ongoing improvements The initial contract is for 1 year with 1+1 options to extend Closing date is NOON 28th February 2025 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/892400fe-5250-4b11-8414-b9c66abe22d5 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 May 2025 |
| Submission deadline | 28 Feb 2025 |
| Future notice date | Not specified |
| Award date | 10 Apr 2025 |
| Contract period | 1 Jun 2025 - 1 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £367,500 |
| Lots value | Not specified |
| Awards value | £367,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LLIBERTAT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 27 May 2025 at 20:19 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/892400fe-5250-4b11-8414-b9c66abe22d5

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/892400fe-5250-4b11-8414-b9c66abe22d5
  27th May 2025 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://defra-family.force.com/s/Welcome

## Provenance

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