---
title: "2944/LM - Content Delivery Support to Chinese Social Media"
ocid: "ocds-b5fd17-3da0f0aa-4fa9-4053-ad37-e8b644801f90"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3da0f0aa-4fa9-4053-ad37-e8b644801f90"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3da0f0aa-4fa9-4053-ad37-e8b644801f90.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3da0f0aa-4fa9-4053-ad37-e8b644801f90.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UNIVERSITY OF SHEFFIELD"
published: "2022-02-24"
---

# 2944/LM - Content Delivery Support to Chinese Social Media

Buyer: UNIVERSITY OF SHEFFIELD  
Current stage: Award  
OCID: ocds-b5fd17-3da0f0aa-4fa9-4053-ad37-e8b644801f90

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3da0f0aa-4fa9-4053-ad37-e8b644801f90)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3da0f0aa-4fa9-4053-ad37-e8b644801f90.json)

## Summary

The University of Sheffield is conducting a public procurement process for a tender titled "2944/LM - Content Delivery Support to Chinese Social Media". This initiative falls under the services category, specifically within advertising consultancy services. The contract, valued at £150,000, is based in Sheffield, England, and the procurement is currently at the award stage. The contract period is set to commence on 1 March 2022 and will conclude on 29 February 2024. Interested parties were required to submit their bids by 11 January 2022 at 12:00 noon (UK time) through the University’s e-tendering platform.

This tender represents a significant opportunity for media agencies and companies specialising in social media management and marketing. The chosen contractor will manage the University’s Weibo and WeChat accounts, necessitating innovative content development and a deep understanding of the Chinese social media landscape. Small and medium-sized enterprises (SMEs) with expertise in advertising management, direct marketing, and promotional services would be particularly well-placed to compete for this contract, leveraging their skills to enhance the University’s online presence and brand reputation in the Chinese market.

## Notice

The University of Sheffield is seeking a Media Agency responsible for the day to day account management of our institutional Weibo and WeChat accounts, their upkeep and adherence to university branding and accessibility guidelines. To be responsible for content development on Weibo and WeChat - designing, scheduling and sharing posts to ensure maximum effectiveness. This output should be based on our social media principles of utility, responsiveness, connection and representation, alongside with a deep understanding of our audience. To manage the University's reputation, the Media Agency should report on the impact of our channels and monitor mentions of the university on Weibo and WeChat to highlight potential issues affecting reputation. To proactively make suggestions on content, formats and process to ensure the ongoing development of our Weibo and WeChat channels. To also provide crucial consultation and insight into content approaches, audience need and issue management. Tender Process and Documentation: This is an Open exercise. The ITT can be downloaded by registering and expressing your interest on the University's e-tendering system https://in-tendhost.co.uk/Sheffield If you have any questions or comments in relation to this tender, they must be submitted via the In-tend System. Your tender response must also be submitted through InTend to arrive by the date and time specified. Late tenders will not be considered. Closing date for receipt of bids: 11th January 2022 at 12 noon (UK time).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8009d035-cb80-443a-a2de-5aaa0a333ede |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Feb 2022 |
| Submission deadline | 11 Jan 2022 |
| Future notice date | Not specified |
| Award date | 24 Feb 2022 |
| Contract period | 1 Mar 2022 - 29 Feb 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | £150,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SHEFFIELD |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S10 2TN |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | Broomhill and Sharrow Vale |
| Westminster constituency | Sheffield Central |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PINGPONG DIGITAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79342100 - Direct marketing services
- 79342200 - Promotional services

## Release History

- 24 Feb 2022 at 15:32 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8009d035-cb80-443a-a2de-5aaa0a333ede
- 26 Nov 2021 at 10:06 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/643306b5-bfec-4a46-a035-182038c97ec4

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8009d035-cb80-443a-a2de-5aaa0a333ede
  24th February 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/643306b5-bfec-4a46-a035-182038c97ec4
  26th November 2021 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/Sheffield
  The ITT can be downloaded by registering and expressing your interest on the University's e-tendering system https://in-tendhost.co.uk/Sheffield If you have any questions or comments in relation to this tender, they must be submitted via the In-tend System. Your tender response must also be submitted through InTend to arrive by the date and time specified. Late tenders will not be considered.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3da0f0aa-4fa9-4053-ad37-e8b644801f90. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3da0f0aa-4fa9-4053-ad37-e8b644801f90.json.