--- title: "Market Research Services for Teacher Recruitment Campaigns" ocid: "ocds-b5fd17-3da9b3fe-bcee-4679-9266-b1cbbab12a3f" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3da9b3fe-bcee-4679-9266-b1cbbab12a3f" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3da9b3fe-bcee-4679-9266-b1cbbab12a3f.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-3da9b3fe-bcee-4679-9266-b1cbbab12a3f.json" source: "Contracts Finder" current_stage: "Award" buyer: "DEPARTMENT FOR EDUCATION" published: "2024-08-06" --- # Market Research Services for Teacher Recruitment Campaigns Buyer: DEPARTMENT FOR EDUCATION Current stage: Award OCID: ocds-b5fd17-3da9b3fe-bcee-4679-9266-b1cbbab12a3f [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3da9b3fe-bcee-4679-9266-b1cbbab12a3f) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3da9b3fe-bcee-4679-9266-b1cbbab12a3f.json) ## Summary The Department for Education (DfE) in England has completed the procurement process for "Market Research Services for Teacher Recruitment Campaigns." This process, conducted via a mini competition through the Crown Commercial Service agreement Research & Insights (RM6126), has led to the award of a contract to Yonder Consulting. The procurement falls under the 'Social research services' industry category and will support DfE's Get Into Teaching and Teach in Further Education initiatives. The contract spans from 20 May 2024 to 20 May 2028, with a total value of £2,200,000. The delivery locations for this contract include the British Overseas Territories, Channel Islands, Europe, Isle of Man, Rest of the World, and United Kingdom, with key dates including the tender closure on 29 April 2024 and contract start on 20 May 2024. This procurement was done through a selective method, specifically as a call-off from a framework agreement. This tender provides significant opportunities for business growth, particularly for small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs). By engaging in this contract, businesses can contribute to impactful recruitment initiatives aimed at attracting and retaining high-quality teachers. Suitable businesses for this opportunity would include market research agencies with expertise in social research and campaign evaluation, capable of delivering comprehensive audience insights. The successful bidder, Yonder Consulting, exemplifies a company well-positioned to leverage its skills and experience in supporting the DfE's educational goals across a diverse geographical landscape. ## Notice The Department for Education (DfE) has conducted a mini competition through the Crown Commercial Service agreement Research & Insights (RM6126), securing a market research agency to provide audience insights and campaign evaluations for our teacher recruitment operations in England. The provider will support the Department's overall Get Into Teaching and Teach in Further Education initiatives, to enable the attainment of our Initial Teacher Training (ITT) and FE recruitment targets. This contract award notice confirms that the Department has awarded this 4 year requirement to Yonder Consulting. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/08a14bc1-e4be-46d5-a139-3f11eefc7ce8 | | Notice type | Award Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Call-off from a framework agreement | | Tender suitability | SME, VCSE | | Awardee scale | SME | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 6 Aug 2024 | | Submission deadline | 29 Apr 2024 | | Future notice date | Not specified | | Award date | 16 May 2024 | | Contract period | 19 May 2024 - 20 May 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £2,200,000 | | Lots value | Not specified | | Awards value | £2,200,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEPARTMENT FOR EDUCATION | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV1 2WT | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG33 Coventry | | Local authority | Coventry | | Electoral ward | St Michael's | | Westminster constituency | Coventry South | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | YONDER CONSULTING | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79315000 - Social research services ## Release History - 6 Aug 2024 at 11:15 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/08a14bc1-e4be-46d5-a139-3f11eefc7ce8 - 12 Jun 2024 at 12:21 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/08a14bc1-e4be-46d5-a139-3f11eefc7ce8 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/08a14bc1-e4be-46d5-a139-3f11eefc7ce8 6th August 2024 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/128afec4-9845-4e00-92fa-d448768b7ccf Redacted Order form - https://www.contractsfinder.service.gov.uk/Notice/Attachment/54e84209-b876-437c-b0a6-f53ce6ee4e40 Joint Schedules - https://www.contractsfinder.service.gov.uk/Notice/Attachment/1aafb069-ab56-4abd-b329-655ff59a6154 Joint Schedules - https://www.contractsfinder.service.gov.uk/Notice/Attachment/0deba9ed-afa6-4bfc-bc55-3bc8fe7eb7e6 Joint Schedules - https://www.contractsfinder.service.gov.uk/Notice/Attachment/509b0192-205a-4b5b-8fd3-0c74d5663973 Joint Schedules - https://www.contractsfinder.service.gov.uk/Notice/Attachment/e31c95cb-6170-46fb-a87e-fe602d3bb7a1 Joint Schedules - https://www.contractsfinder.service.gov.uk/Notice/Attachment/034bc223-cd4a-4397-baa0-6d323f332c2c Joint Schedules - https://www.contractsfinder.service.gov.uk/Notice/Attachment/1ce312cb-d9f3-4241-bd73-b422b725a52d Joint Schedules - https://www.contractsfinder.service.gov.uk/Notice/Attachment/d9b66de2-b993-4281-8713-d783f8881f2a Joint Schedules - https://www.contractsfinder.service.gov.uk/Notice/Attachment/27683de4-1fc0-4553-bd83-7709505376ab Order form - https://www.contractsfinder.service.gov.uk/Notice/Attachment/e949ee22-4b8c-41c6-89bb-8821d65ecb33 Order form - https://www.contractsfinder.service.gov.uk/Notice/Attachment/def2b841-9938-4600-8073-4530260677c5 Order form - https://www.contractsfinder.service.gov.uk/Notice/Attachment/8988fc18-380f-46a9-b9da-536e350eb0ab Order form - https://www.contractsfinder.service.gov.uk/Notice/Attachment/a38df9fd-ae95-48b7-ad63-8311f0a421fc Order form - https://www.contractsfinder.service.gov.uk/Notice/Attachment/12d0f274-7dcf-4f79-9242-a9f92ccb3029 Order form - https://www.contractsfinder.service.gov.uk/Notice/Attachment/53c89d51-3c08-4769-b867-545ec8bdf8c3 Order form ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3da9b3fe-bcee-4679-9266-b1cbbab12a3f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3da9b3fe-bcee-4679-9266-b1cbbab12a3f.json.