--- title: "GB-London: BTA1103- Provision of Core Market Segmentation services" ocid: "ocds-b5fd17-3db64326-3fcb-41f5-873c-3433cf9d50e2" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3db64326-3fcb-41f5-873c-3433cf9d50e2" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3db64326-3fcb-41f5-873c-3433cf9d50e2.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-3db64326-3fcb-41f5-873c-3433cf9d50e2.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BRITISH TOURIST AUTHORITY" published: "2019-02-08" --- # GB-London: BTA1103- Provision of Core Market Segmentation services Buyer: BRITISH TOURIST AUTHORITY Current stage: Tender OCID: ocds-b5fd17-3db64326-3fcb-41f5-873c-3433cf9d50e2 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3db64326-3fcb-41f5-873c-3433cf9d50e2) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3db64326-3fcb-41f5-873c-3433cf9d50e2.json) ## Summary The British Tourist Authority is seeking proposals for the tender titled "GB-London: BTA1103- Provision of Core Market Segmentation services," aimed at enhancing Britain's marketing strategy for its visitor economy. The procurement falls under the market research services category and is currently at the active tender stage. The tender period is set to close on 18 February 2019, with a total contract value ranging from £100,000 to £500,000. The project involves conducting quantitative fieldwork in ten key markets including Italy, Spain, and Japan, and will take place across London, United Kingdom. This tender presents significant opportunities for businesses specialising in market research, data analysis, and tourism consultancy. Companies with expertise in quantitative research methodologies will be particularly well-suited to compete. The project aims to inform strategic marketing decisions that could enhance visitor spending and extend trip durations, thus supporting businesses that can deliver innovative insights into consumer behaviour in the tourism sector. ## Notice VisitBritain is responsible for marketing Britain worldwide and developing Britain's visitor economy and we work in partnership with the UK Government and other tourism bodies along with industry organisations both in the UK and overseas to market Britain in an inspirational and effective way. VB are currently reviewing our consumer marketing strategy, and a key part of this is developing a clear understanding and rationale for when, and how, our marketing activity can create additionality, that is to: *Encourage visitors to take trips to GB that otherwise would not have happened and/or *Encourage visitors to increase the value of their trip, for example, by staying longer, undertaking activities that they might not have otherwise done, travelling to different destinations outside London etc. The quantitative part of the project has not yet been carried out in an additional 10 CORE markets: Italy, Spain, Sweden, Canada, Brazil, Norway, Denmark, Japan, South Korea and Russia. We are now in a position to do this to complete the project in these markets. Therefore, we would like to invite proposals for carrying out the following research: *Conduct quantitative fieldwork in our 10 CORE markets using a pre-defined 20 minute questionnaire. *Analyse the data using a statistical segmentation tool, creating pen portraits and a typing tool in line with the existing segmentation ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d236c944-fbc1-46a7-8a1b-fce75d169b14 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 8 Feb 2019 | | Submission deadline | 18 Feb 2019 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 4 Mar 2019 - 31 Mar 2019 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £500,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BRITISH TOURIST AUTHORITY | | Locality | LONDON | | Post town | South West London | | Postcode | SW1W 9SZ | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | Pimlico North | | Westminster constituency | Cities of London and Westminster | | Delivery location | TLI London | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services ## Release History - 8 Feb 2019 at 12:02 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/d236c944-fbc1-46a7-8a1b-fce75d169b14 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/d236c944-fbc1-46a7-8a1b-fce75d169b14 8th February 2019 - Opportunity notice on Contracts Finder - https://www.delta-esourcing.com/tenders/UK-GB-London:-BTA1103--Provision-of-Core-Market-Segmentation-services/RAUN4KCE9X Please follow this link to view the notice. ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3db64326-3fcb-41f5-873c-3433cf9d50e2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3db64326-3fcb-41f5-873c-3433cf9d50e2.json.