---
title: "Phase 2 - WP2191"
ocid: "ocds-b5fd17-3e20c46f-921b-41f6-b39d-5683d7dd407d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3e20c46f-921b-41f6-b39d-5683d7dd407d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3e20c46f-921b-41f6-b39d-5683d7dd407d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3e20c46f-921b-41f6-b39d-5683d7dd407d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GOVERNMENT DIGITAL SERVICE"
published: "2024-09-20"
---

# Phase 2 - WP2191

Buyer: GOVERNMENT DIGITAL SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-3e20c46f-921b-41f6-b39d-5683d7dd407d

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## Summary

The Government Digital Service, a division of the Cabinet Office, has awarded a contract titled "Phase 2 - WP2191" under the industry category of Marketing Services (CPV: 79342000). The contract, which is focused on developing channel guidelines to enhance the GOV.UK brand identity, was awarded to M&C Saatchi PLC. The procurement process followed a selective method, specifically a call-off from a dynamic purchasing system. Key dates include the contract award date on 14 August 2024, the contract start date on 26 August 2024, and the end date on 25 August 2025. The contract's value stands at £350,000, and the work will be delivered in regions including North West, London, and South West of the United Kingdom.

This tender provides substantial opportunities for businesses specializing in branding and marketing services, especially those with experience in governmental projects. While the selective procurement method indicates a competitive selection process, SMEs are encouraged to compete as the contract supports their participation. Companies proficient in creating comprehensive brand guidelines and expanding brand identities into new channels and services would find this tender well-suited to their expertise, paving the way for potential business growth and further government engagements.

## Notice

The Contracting Authority (Cabinet Office) is looking for a proven, experienced brand and design studio partner to develop channel guidelines following a recent refresh of the GOV.UK brand identity in order to appeal to the broadest possible audience, and to expand into new channels and services.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/da59e9bc-bbb6-4316-ab97-cf83ddc3276d |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Goods |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Sep 2024 |
| Submission deadline | 31 Jul 2024 |
| Future notice date | Not specified |
| Award date | 13 Aug 2024 |
| Contract period | 25 Aug 2024 - 25 Aug 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £350,000 |
| Lots value | Not specified |
| Awards value | £350,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GOVERNMENT DIGITAL SERVICE |
| Locality | LONDON |
| Post town | East London |
| Postcode | E1 8QS |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Whitechapel |
| Westminster constituency | Bethnal Green and Stepney |
| Delivery location | TLD North West (England), TLI London, TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C SAATCHI |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 20 Sep 2024 at 12:29 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/da59e9bc-bbb6-4316-ab97-cf83ddc3276d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/da59e9bc-bbb6-4316-ab97-cf83ddc3276d
  20th September 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/9f629f8f-dcac-4a6c-989a-976293fa0f24
  redacted contract - which was signed by both parties

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3e20c46f-921b-41f6-b39d-5683d7dd407d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3e20c46f-921b-41f6-b39d-5683d7dd407d.json.