---
title: "Communications Planning and Media Buying in Northern Ireland"
ocid: "ocds-b5fd17-3e6979cd-2819-496e-8bd2-726dc5a4c863"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3e6979cd-2819-496e-8bd2-726dc5a4c863"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3e6979cd-2819-496e-8bd2-726dc5a4c863.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3e6979cd-2819-496e-8bd2-726dc5a4c863.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE ELECTORAL COMMISSION"
published: "2025-10-28"
---

# Communications Planning and Media Buying in Northern Ireland

Buyer: THE ELECTORAL COMMISSION  
Current stage: Award  
OCID: ocds-b5fd17-3e6979cd-2819-496e-8bd2-726dc5a4c863

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-3e6979cd-2819-496e-8bd2-726dc5a4c863)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-3e6979cd-2819-496e-8bd2-726dc5a4c863.json)

## Summary

The procurement process led by The Electoral Commission in England involved a significant contract titled "Communications Planning and Media Buying in Northern Ireland." This procurement, classified under the CPV as "Printed matter and related products" as well as "Radio, television, communication, telecommunication and related equipment," was specifically aimed at identifying a proficient media buying agency familiar with the Northern Ireland media market. A two-stage open competition was undertaken, beginning with a Suitability Questionnaire (SQ), followed by a competitive tender involving a written proposal, a pitch presentation, and pricing assessment. The tender period concluded on 31st July 2025, culminating in an award made on 6th August 2025, with the service contract commencing on 22nd August 2025 and extending until 21st August 2028. The total value of the awarded contract is £1,650,000.

This tender presents a substantial opportunity for businesses engaged in media buying and communications services, particularly those specialising in voter registration campaigns and possessing a robust grasp of the Northern Ireland media landscape. The open procedure (above threshold) method used in this procurement process ensures a competitive environment where skilled agencies, including SMEs and voluntary, community, and social enterprises (VCSEs), are encouraged to participate. The contract has been awarded to ASG, a large-scale supplier based in Belfast, indicating the potential for significant business growth and collaboration within the media buying sector.

## Notice

The objective of this procurement was to identify a highly capable media buying agency with a strong understanding of the Northern Ireland media market and a proven track record in delivering voter registration campaigns. The process followed a two-stage open competition beginning with a Suitability Questionnaire (SQ), followed by a tender process consisting of a written proposal (55%), pitch presentation (25%), and pricing (20%).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/92130b81-c36b-4d35-a92a-0db5afd9414e |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Oct 2025 |
| Submission deadline | 31 Jul 2025 |
| Future notice date | Not specified |
| Award date | 5 Aug 2025 |
| Contract period | 21 Aug 2025 - 21 Aug 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1 |
| Lots value | Not specified |
| Awards value | £1,650,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE ELECTORAL COMMISSION |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC1Y 8YZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Bunhill |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ASG |

## CPV Codes

### Divisions

- 22 - Printed matter and related products
- 32 - Radio, television, communication, telecommunication and related equipment
- 64 - Postal and telecommunications services

### Codes

- 22000000 - Printed matter and related products
- 32000000 - Radio, television, communication, telecommunication and related equipment
- 64000000 - Postal and telecommunications services

## Release History

- 28 Oct 2025 at 11:16 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/92130b81-c36b-4d35-a92a-0db5afd9414e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/92130b81-c36b-4d35-a92a-0db5afd9414e
  28th October 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3e6979cd-2819-496e-8bd2-726dc5a4c863. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3e6979cd-2819-496e-8bd2-726dc5a4c863.json.