---
title: "Soft Market Test for Healthy Ageing Campaign"
ocid: "ocds-b5fd17-3e7af08c-d081-4388-b7b5-f5f56f9bc3ee"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3e7af08c-d081-4388-b7b5-f5f56f9bc3ee"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3e7af08c-d081-4388-b7b5-f5f56f9bc3ee.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3e7af08c-d081-4388-b7b5-f5f56f9bc3ee.json"
source: "Contracts Finder"
current_stage: "Planning"
buyer: "CORNWALL COUNCIL"
published: "2024-03-19"
---

# Soft Market Test for Healthy Ageing Campaign

Buyer: CORNWALL COUNCIL  
Current stage: Planning  
OCID: ocds-b5fd17-3e7af08c-d081-4388-b7b5-f5f56f9bc3ee

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## Summary

The Cornwall Council is conducting a Soft Market Test for a Healthy Ageing Campaign. This planning stage tender aims to assess specialist marketing agencies' capabilities to deliver a behaviour change campaign promoting healthy ageing among older adults. The campaign seeks to improve physical and mental health, reduce social care needs, and address social isolation. The engagement end date for this soft market test is set for April 30, 2024.

This tender presents an opportunity for marketing agencies with expertise in behaviour change campaigns to showcase their capabilities to Cornwall Council. Businesses specialised in advertising and marketing services, specifically in the areas of advertising and advertising campaign services, would be well-suited to participate. The tender value is £100,000 GBP, and the delivery region is England, United Kingdom.

## Notice

Cornwall Council Public Health is conducting a soft market assessment to gain an understanding of specialist marketing agencies and their ability to deliver a behaviour change campaign. The campaign aims to promote healthy ageing by encouraging older adults to adopt positive lifestyle behaviours that can improve their physical and mental health, reduce their risk of having escalated social care needs, and tackle social isolation. The questionnaire is designed to gather information about the capabilities and expertise of marketing agencies in delivering a successful behaviour change campaign of this nature. It is intended that the responses supplied will enable the Council to develop a business proposal. Any such proposal would be subject to the development and approval of a business case, and, as such, this exercise implies no commercial commitment. This is not a formal tender document.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/46f8b0df-563f-4e27-a168-defc4ad47847 |
| Notice type | Market Engagement Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Mar 2024 |
| Submission deadline | Not specified |
| Future notice date | 30 Apr 2024 |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planning |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CORNWALL COUNCIL |
| Locality | TRURO |
| Post town | Truro |
| Postcode | TR1 3AY |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK3 Cornwall and Isles of Scilly |
| ITL 3 | TLK30 Cornwall and Isles of Scilly |
| Local authority | Cornwall |
| Electoral ward | Truro Boscawen & Redannick |
| Westminster constituency | Truro and Falmouth |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services

## Release History

- 19 Mar 2024 at 09:04 - Planning - Market Engagement Notice - https://www.contractsfinder.service.gov.uk/Notice/46f8b0df-563f-4e27-a168-defc4ad47847

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/46f8b0df-563f-4e27-a168-defc4ad47847
  19th March 2024 - Early engagement notice on Contracts Finder

## Notice URLs

- http://www.cornwall.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3e7af08c-d081-4388-b7b5-f5f56f9bc3ee. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3e7af08c-d081-4388-b7b5-f5f56f9bc3ee.json.