---
title: "Exploring stakeholder perceptions of behavioural priorities."
ocid: "ocds-b5fd17-3e7d23d6-5004-468f-9612-d96940f502cb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3e7d23d6-5004-468f-9612-d96940f502cb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3e7d23d6-5004-468f-9612-d96940f502cb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3e7d23d6-5004-468f-9612-d96940f502cb.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2025-03-28"
---

# Exploring stakeholder perceptions of behavioural priorities.

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-3e7d23d6-5004-468f-9612-d96940f502cb

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## Summary

The Department for Environment, Food & Rural Affairs (Defra) has completed a procurement process for a project titled "Exploring stakeholder perceptions of behavioural priorities." This social research services contract, valued at £45,020, was awarded to ICF Consulting Services Limited. The project involves developing and testing a behavioural prioritisation methodology to support Defra's environmental and net-zero goals. The contract period began on 27th January 2025 and concludes on 31st March 2025, covering regions including British Oversea Territories, Channel Islands, Europe, Isle of Man, Rest of the World, and the United Kingdom. This procurement was executed through a selective method, specifically a call-off from a framework agreement, and it aligns with Defra's wider prioritisation workstream aimed at enhancing policy outcomes through behavioural systems thinking.

This tender presents significant opportunities for businesses specialising in social research services, particularly those with expertise in environmental and behavioural studies. SME and VCSE organisations are well-suited to compete for similar opportunities, especially given the complexity and interdisciplinary nature of the tasks involved, such as assessing environmental impacts and prioritising behaviours. By participating in such contracts, businesses can contribute to substantial environmental policy advancements and collaborate closely with government bodies, potentially leading to long-term partnerships and further procurement opportunities.

## Notice

Behavioural change is an important delivery lever to achieve the governments environmental and net zero targets. Stakeholders play a key role in helping to achieve these goals and targets, either through their own actions or as delivery bodies or trusted messengers, interacting with their audiences including the general public. Given the complexity and diversity of policies covered under Environment Act and net zero, there is a need for simple and clear messaging on actions that stakeholders and the public can take in supporting delivery of environmental and net zero goals. Due to the complex nature of the environmental impacts of behaviour change, where any given behaviour impacts multiple environmental endpoints, there is a dearth of previous work to prioritise pro-environment behaviours. We have good confidence in current research around the climate mitigation potential of behaviours (e.g. Ivanova et al., 2020). However, assessing the impact of behaviours on other environmental policy areas (water quality, nature recovery, resource use etc.) is difficult to quantify with the same confidence as these impacts may involve complex systems such as causal loops and positive and negative spillovers. This work fits into a wider prioritisation workstream. In short, the workstream aims to help Defra officials understand what behaviours contribute to delivery of Defra's environmental goals; how those behaviours can be prioritised for delivery and communications; what methodologies are available for prioritisation; how these methodologies can be applied in Defra and stakeholder context; and how feasible and acceptable such prioritisation is to stakeholders. A key project under this workstream is a year long academic fellowship. The fellowship project (May 2024 - March 2025) is focused on using behavioural systems thinking to improve policy outcomes. A literature review which examined the co-benefits and trade-offs of net-zero and pro-nature behaviours identified a methodological evidence need around the prioritisation of pro-nature behaviours, primarily due to the complexity faced by any given behaviour resulting in multiple environmental endpoints. A behavioural prioritisation methodology has been developed in response to this evidence need (see section 2.5), some of which will be tested in this research

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/897133a7-ecda-4436-a833-eb25e271cefc |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Mar 2025 |
| Submission deadline | 20 Feb 2024 |
| Future notice date | Not specified |
| Award date | 18 Feb 2025 |
| Contract period | 27 Jan 2025 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £45,020 |
| Lots value | Not specified |
| Awards value | £45,020 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ICF CONSULTING SERVICES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services

## Release History

- 28 Mar 2025 at 19:27 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/897133a7-ecda-4436-a833-eb25e271cefc

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/897133a7-ecda-4436-a833-eb25e271cefc
  28th March 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/5a83c321-ce3c-4fd0-be8f-c9af4062bacd
  Behavioural Prioritisation_Call-off Form-Direct_Revised_Redacted

## Provenance

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