---
title: "QU549 - Development of Eating Guides that Celebrate Culture - AWARD"
ocid: "ocds-b5fd17-3e9b7f62-253a-47ee-a2bf-9f746c7d1b90"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-3e9b7f62-253a-47ee-a2bf-9f746c7d1b90"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-3e9b7f62-253a-47ee-a2bf-9f746c7d1b90.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-3e9b7f62-253a-47ee-a2bf-9f746c7d1b90.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BIRMINGHAM CITY COUNCIL"
published: "2022-03-02"
---

# QU549 - Development of Eating Guides that Celebrate Culture - AWARD

Buyer: BIRMINGHAM CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-3e9b7f62-253a-47ee-a2bf-9f746c7d1b90

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## Summary

Birmingham City Council has recently completed the procurement process for the contract titled "QU549 - Development of Eating Guides that Celebrate Culture." This initiative falls under the health services category and aims to create culturally relevant eating guides to promote healthy dietary practices among diverse communities. The contract period commences on 7th March 2022 and concludes on 30th June 2022. The procurement method used was an open procedure, and interested parties were required to submit their quotations via the In-Tend e-tendering system by noon on 2nd February 2022.

This contract represents a valuable opportunity for businesses specialising in community health services, dietetic products, and cultural nutrition outreach. Organisations that have expertise in developing culturally tailored dietary resources or community engagement would be particularly well-positioned to participate in future tenders of a similar nature. Engaging with Birmingham City Council's initiatives could lead to long-term partnerships focused on health promotion and community wellbeing, thus facilitating growth in sectors dedicated to public health and nutrition.

## Notice

The Eatwell Guide is the UK national guideline on how to eat a healthy balanced diet. The Eatwell Guide divides the foods we eat and drink into 5 main food groups: fruit and veg, starchy foods, dairy or dairy alternatives, proteins, and unsaturated fats. On average, women should have around 2,000 calories a day (8,400 kilojoules) and men should have around 2,500 calories a day (10,500 kilojoules). However, the Eatwell Guide is made with European diets in mind and is not fit for purpose for other cultural diets. In line with BCC's desire to celebrate culture in Birmingham and as part of the Commonwealth Games 2022 legacy, we are commissioning a project to develop eating guides for different cultural diets. These eating guides will aim to celebrate culture and foster healthier eating habits. This is an exciting piece of work that will place Birmingham at the forefront of creating resources to foster healthy eating for people of all cultures. The objectives of this project are to: o Undertake community insight work into different cultural diets and to collate evidence on such diets. o Assess the appropriateness of geographic diet boundaries and make changes if necessary. o Develop a culturally relevant food list/database for each diet, with rationale behind food choices stated clearly and foods categorised by food group and the UK traffic light system for fat, saturated fat, salt and sugar. o Provide a shortlist of foods to be included in the guide for each diet. o Provide recommendations of the format that eating guide resources should take, and how balanced diet messages should be communicated to diverse cultural communities. This contract will be for a period of 12 weeks commencing 14th February 2022 until 9th May 2022. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk Your completed quotation submission should be returned by noon on 2nd February 2022 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cae100f0-9972-44a1-beed-1463b5ce6dda |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Mar 2022 |
| Submission deadline | 2 Feb 2022 |
| Future notice date | Not specified |
| Award date | 22 Feb 2022 |
| Contract period | 7 Mar 2022 - 30 Jun 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £39,200 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY COUNCIL |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 7WB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE DIVERSE NUTRITION ASSOCIATION |

## CPV Codes

### Divisions

- 15 - Food, beverages, tobacco and related products
- 85 - Health and social work services

### Codes

- 15882000 - Dietetic products
- 85100000 - Health services
- 85140000 - Miscellaneous health services
- 85323000 - Community health services

## Release History

- 2 Mar 2022 at 00:33 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cae100f0-9972-44a1-beed-1463b5ce6dda

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cae100f0-9972-44a1-beed-1463b5ce6dda
  2nd March 2022 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://in-tendhost.co.uk/birminghamcc
- https://in-tendhost.co.uk/birminghamcc/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-3e9b7f62-253a-47ee-a2bf-9f746c7d1b90. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-3e9b7f62-253a-47ee-a2bf-9f746c7d1b90.json.